BIC Corporation: How a global icon develops its strategy Case questionsAnalyse the BIC case study and discuss the following questions: 1. What strategy did BIC use to succeed in the ball point pen market? 2. How did the strategy change with porous point pens and disposable lighters? 3. Which of the new product options should BIC pursue? Why/why not? 4. On the basis of your analysis in Questions 1 to 3‚ what do you think are the strategic strengths and weaknesses of BIC? 5. What strategies
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International Financial Management WILKINSON SWORD TRIALS AND TRIBULATIONS IN TURKEY CASE STUDY NUMBER 2 Performed by: Problematique In 2000‚ Wilkinson Sword-Turkey SA‚ (hereinafter “WST”) won the approval for a $12 million capital expenditure to finance the launch of a new product line‚ the Quattro shaving system‚ from its US-based parent company. Mrs. Ozcan‚ President and GM of the Turkish subsidiary‚ had to chose between two financing options: (1) Extension of the USD denominated intercompany
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Introducing New Coke Q. In your opinion‚ what was the most significant challenge (or problem) that Coca Cola faced with the Pepsi Challenge? Ans. The most significant challenge faced by Coca Cola was in the late 1970s when the top executives of the Coca Cola actually paid less and less attention to the marketing and sales of their central product and they were making attempt on diversifications‚ and the competitor Pepsi during this period targeted the young generation by
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Global strategy and its impact on local operations Lessons from Gillette Singapore * * * By Eric Aussmann & Amalia Insani Universitas Gadjah Mada International Human Resource Management Lecturer: Dr. Budi Santoso ------------------------------------------------- Case Background The case "Global strategy and its impact on local operations - Lessons from Gillette Singapore” underlines the difficulties of finding an adequate global strategy‚ which can tighten local
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In this case of Coca-Cola changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s‚ Pepsi has ran a the famous “Pepsi Challenge” of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977‚ Pepsi had
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Playwriting had been varied in colors in the reign of William Shakespeare‚ but his plays had had different descriptions than the other playwrights of his age‚ and had differed distinctly from what they had written. Shakespeare wrote a lot of plays involving the ethics of human beings and their attributes such as love and generosity on the one hand‚ jealousy‚ ambition‚ betrayal and treachery‚ which crowned with tragedies for they depict deviations
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A Hard Lesson to Learn People are capable of anything in these tough economic times. Learning this lesson the hard way was scary‚ frustrating‚ and disappointing. As a child I was taught the difference between right and wrong. I was also taught that stealing was a crime. The events that follow permanently altered my belief in people and in the justice system. My family felt violated and unsafe. We had to learn to be more proactive in protecting our home and ourselves. One afternoon‚ after
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Ohanian Page 1 of 18 BIC: Honor the Past‚ Invent the Future BEM 106 May 2‚ 2006 Ray Huang Richard Ohanian Huang‚ Ohanian Page 2 of 18 TABLE OF CONTENTS EXECUTIVE SUMMARY ........................................................................................................................................ 3 COMPANY OVERVIEW .......................................................................................................................................... 3 PRODUCT BASKET ..............
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[2007] Group 6 Section B Gillette India Ltd MAK – II Project Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore IIM Indore Group 6 Section B 1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL
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A Father learns A Lesson from His Son The best music download sites is quite interesting to all the people. Enjoy reading this story. Velan was a carpenter. He was living in a village. His mother dies a longtime back. His aged father‚ Kuppan‚ lived with Velan. Kuppan was very weak. He could not even walk well. He was so weak. It was because Velan did not give him enough food. He had given his father a small earthen plate. Even a small quantity of rice in the plate appeared to be much. Velan was
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