1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers‚ Billabong is a brand designed by surfers‚ for surfers. In 1973‚ Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today‚ Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us‚ but for fashion and
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A Very Old Man with Enormous Wings is short story written by a Colombian novelist named Gabriel Garcia Marquez. This story took place in rural era of a Caribbean Island and is about an old man who is sick and have huge wings which impeded him from getting up‚ he was found at the courtyard of a couple after a big storm. The old men was dirty‚ half- plucked and with just a few teeth left‚ the couple that found him was so astounded that they soon found him familiar and consequently they decided to talk
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INTRODUCTION A bunch of teenagers –roughly aged 16 or 17‚ were seen in Pondok Indah Mall. Wearing babydoll and legging orT-shirt and tight jeans –the latest fashion trend‚ the girls asked the boys to enter a boutique. The boys‚ Mohawk-styled hair‚ seemed unenthusiastic. They preferred to go to a game store. When they gathered again later in Starbucks‚ most of them already brought a shopping bag. Clothes‚ shoes‚ accessories‚ and games software are among the stuffs they had bought. After chatting
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Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic‚ Local‚ and Nutrition Attributes Jennifer S. James‚ Bradley J. Rickard‚ William J. Rossman Recently‚ there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price‚ and by labels that
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Are we a product of Nature or Nurture? Direct Selection: • One extreme favoured – current optimum for existing conditions • Environmental change produce new selection pressure - favours extreme condition • Change in condition = optimum sifts to favour new optimum • Some organism possess allele that favours new optimum • Over time selection -> pre dominate of organisms new optimum and therefore optimum shifts Stabilising Selection: • Occurs in all population where environment is stable
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The Emergence of New Consumer Culture and Its Effect during the Turn-Of-The-Century Period People living in the period from the end of the nineteenth century to the beginning of the twentieth century witnessed a huge industrial change in American society. This change led to the “opening up of huge factories‚ the development of electricity in the 1880s which augmented factories more than ever‚ the revolution in mass communication‚ the invention of telephone‚ the construction of railroads‚ the incredible
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Malls as we understand‚ is a form of organized retailing. They lend an ideal shopping experience with an amalgamation of product‚ service and entertainment‚ all under a common roof. Before going into the details of emergence of malls‚ let’s see how the Indian retail sector has evolved over the years and how the concepts of malls came into being. The era of rural retail industry could be categorized into two formats: weekly markets and village fairs. Primarily‚ weekly formats catered to the daily
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The Industrial Revolution and the Emergence of Romanticism The Industrial Revolution was a period of time during the 18th century originating in Europe that resulted in major socio-economic and cultural changes around the world. These changes in part gave rise to the English Romantic spirit‚ especially in the United Kingdom. The United Kingdom’s economic system of manual labor shifted toward a system of machine manufacturing‚ resulting in the formation of factories and‚ therefore‚ modern cities
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Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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Godrej Consumer Products Limited: Dividend History and Market Performance Godrej group of companies is one of the oldest corporate houses in India. The Godrej group was established in 1897. It had a total turnover of `.118 billion (US$ 2.62 billion) for the financial year 2010. With five listed companies with an aggregate market capitalisation of `. 165 billion as of March 31 2010‚ 58 manufacturing locations in India and overseas‚ and operations in 18 countries‚ it has a significant presence
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