Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition (ISBN #: 978-0-13-602660-0 or 0-13-602660-5). Required Harvard Business School (HBS) Cases: • The following cases can be purchased at the Campus Bookstore or the Harvard Business School Online Publishing (http://harvardbusinessonline.hbsp.harvard.edu/hbsp/case_studies.jsp). o Mattel and the Toy Recall (A) (#9B08M010‚ Ivey School Case) o Heineken N.V.: Global Branding and
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Chapter learning goals Chapter 3 Understanding the role of Culture 1. To understand how culture affects all aspects of international management 2. To be able to distinguish the major dimensions which define cultural differences among societies or groups 3. To emphasize the need for international managers to have cultural intelligence in order to interact successfully in host countries 4. To recognize the critical value differences which frequently affect job behaviors 5. To be able to develop a
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ABC Exercises 1. ABC versus traditional costing. Euro Tech Corporation produces two types of audio cassettes: standard and high-grade. The standard cassettes are used primarily in answering machines and are designed for durability rather than accurate sound reproduction. The company only recently began producing the higher-quality‚ high-grade model to enter the lucrative music-recording market. Since the new product was introduced‚ profits have been steadily declining‚ although sales of the high-grade
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Nordstrom Case Study 1. How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Every retail company should want to strive to distribute great customer service. Customer service is basically the way employees interact with customers. Good customer service to me is greeting me with a smile when I enter the store‚ ask is there anything that I need assistance with‚ upon checking out ask if I found everything ok and welcome me back to shop in that
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Final Case Write Up Details “Toys “R” Us LBO” Due Date: Last day of class (December 10‚ 2010) Teams: 1 or 2 students. Write up: This write up should be done as if you were submitting it to a superior at work. Thus you should state your main conclusions early and clearly. Messy and long exhibits should be kept to a minimum and placed in the back. Your assumptions and work in general should be easy to follow and well organized. The write up should be long enough that your arguments
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In this case study we are going to discuss the CRA case. The CRA case is mainly about the mining company breaking/dissolving the unions and making the employees sign the individual contracts. Here we will discuss and analyse how they went about pursuing the workers to leave the unions and sign the individual contracts. Before that we will briefly look into the profile of the CRA. CRA is a major Australian mining company‚ it is a large employer with about 15000 employees directly employed and another
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CASE CITATOR A reference to a case in a reading list which will consist of the name(s) of the Plaintiff(s) and the Defendant(s) together with the details of where the case is reported. Shamala a/p Sathiyaseelan v Dr Jeyaganesh a/l C Mogarajah [2004] 2 MLJ 241 How to read case law SHAMALA A/P SATHIYASEELAN V DR JEYAGANESH A/L C MOGARAJAH [2004] 2 MLJ 241 ORIGINATING SUMMONS NO S8-24-3586 OF 2002 HIGH COURT (KUALA LUMPUR) DECIDED-DATE-1: 11 SEPTEMBER 2003. FAIZA
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INTRODUCTION: This case involves suspect Hayk Arakelyan DOB 03/21/88‚ entering the Subway located at 1739 E. Washington Blvd during business hours. Once Arakelyan was inside of the Subway‚ he walked to the office door that had an "Employees only" sign on it‚ opened the door‚ and entered the office. Arakelyan stole $753 US Currency (Various Denominations) that was left on the counter in the office and left the store on foot‚ traveling west on Washington Blvd. Arakelyan was apprehened and found to
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An Introduction to Use-Case Modeling One of the primary challenges is the ability to elicit the correct and necessary system requirements from the stakeholders and specify them in a manner understandable to them so those requirements can be verified and validated. The hardest single part of building a software system is deciding precisely what to build. No other part of the conceptual work is a difficult as establishing the detailed technical requirements‚ including all the interfaces to people
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I. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies‚ extensive market research and analysis‚ and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970‚ “Samsung
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