MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Chapter 1 Marketing in the 21st century Marketing tasks Three stages through which marketing practice might pass 1) Entrepreneurial marketing: Most companies are started by individual who live by their wits. They visualize an opportunity and knock on every door to get attention Ex. A person sold beer door to door and such direct selling. Slowly he became market leader in selling his products. 2) Formulated marketing: when small companies achieve success‚ they move to formulated marketing
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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The 21st Century Modern Family The 21st Century Modern Family Let us review a global institution. The family is an institution found in every culture of society on earth. Families around the world live‚ love and work in uniquely different ways depending upon their cultural norms. Vissing says that over the life course every person has a family – even if it is a family of one (Vissing‚ 2011). The 21st century American family has been reshaped by the changes in moral family values‚ rising
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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The Evolution of the Family in the 21st century by L.S.Q. Marriages decline & divorces incline Where has the traditional family shifted to in the 21st century? Years gone by‚ families had meals together; today‚ meals are eaten on the run and the most important time for dialogue and sharing the day ’s highlights; over dinner‚ is now non-existent‚ because parents have also become part-time students. Not too long ago‚ there was only one television in the home‚ it was an enjoyable experience
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Merriam-Webster ’s Collegiate Dictionary defines piracy as‚ "an act of robbery on the high seas or an act resembling such robbery" (885). From this we can define software piracy as an act of robbery on the information superhighway. Many people do not see it as such. Even though the average person would never consider going into a convenience store and stealing a stick of gum‚ many have no qualms about stealing thousands of dollars worth of software. In a study done by the Canadian Alliance Against
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Scope This assignment aims to analyse the careers of three individuals by exploring the personal and situational factors considered in Super’s Archway Model as well as the Krumboltz’s Theory‚ and discuss how these factors interact and affect career decision-making. The analysis is then applied to the discussion how to use the various types of intelligences in achieving career success and advancement. Interviewee 1 Name: Jane Chua Highest Educational Qualification: Honors in Accountancy Age:
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