The 1950s in America was filled with prosperity and anguish. Happy days were experienced by returning veterans and the growing middle class‚ which constituted the majority of American society. Unhappy days were lived by women‚ African Americans‚ and the poor. The decade was home to a nuclear arms race which many Americans feared. It also was home to tremendous economic prosperity‚ a welcome change from the Depression and from a lack of spending during World War II. Depending on the perspective
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Fashion is a term commonly used to describe a style of clothes‚ hair‚ accessories‚ make-up popular at a particular time or place. Fashion is something we deal with everyday. Even people‚ who say they do not care what they wear‚ choose clothes every morning that say a lot about them and how they feel that day. Without realising it‚ the clothes we choose to wear tell other people a lot about us. We often judge people by what they are wearing. For example‚ people dressed in expensive clothes are thought
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fashion couture In France‚ the term haute couture is protected by law and is defined by the Chambre de commerce et d’industrie de Paris based in Paris‚ France. The chambre syndicale de la haute couture is defined as "the regulating commission that determines which fashion houses are eligible to be true haute couture houses".[4] Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves"
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global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization. Since the 1980s‚ the existence of such exceptions has been fueling an expectation that the production of high-quality fashion garments and tailored suits would remain in the
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| |Professional Practice Module. Fashion Programme | DE2607 Professional Practice – (20 credits) AIMS ▪ To develop knowledge and understanding of the Fashion industry ▪ To develop team-working‚ communication and problem-solving skills ▪ To expose students to the realities of professional life
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The Fashion Channel Case Analysis Ruoyu Wen Marketing Fundamentals Prof. Joan Crooker Summer 2015 The Fashion Channel Case Analysis The Fashion Channel was founded in 1996 by two entrepreneurs. It was a successful cable TV network. It was the leader of fashion channels. However‚ at present‚ it faced other channels’ challenge like CNN and Lifetime. The founder and CEO Jared Thomas wanted to make some change to keep the channel’s lead position. The senior vice president of marketing Dana Wheeler had
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Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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Woman’s Role in the 1950s The role of women in the 1950 was repressive and constrictive in many ways. Society placed high importance and many expectations on behavior at home as well as in public. Women were supposed to fulfill certain roles‚ Such as a caring mother‚ a diligent homemaker‚ and an obedient wife. The perfect mother was supposed to stay home and nurture so society would accept them. A diligent housewife had dinner on the table precisely at the moment her husband arrived from work
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"Fashion is an underestimated social force. It functions effectively not only as an economic colossus but also to engineer social practices" (Finklestein). Fashion is more than its definition as a style of dress that is popular during a certain time or era. We can learn a lot about our culture by looking at current fashion trends because they show the relationships of consumer tastes‚ social habits‚ and eras in history. If we can define the reasons behind certain fashion trends‚ we can analyze a
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FAST FASHION Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail. Stores like H&M and New Look have become the masters of the quick turnaround and are closing in on trends at such a speed that they can have fresh looks on their shelves for the customer‚ months before the original designer can get their garments shipped out of the
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