CASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment‚ branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore‚ targeting and positioning the market are of great importance. However‚ TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key
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History of fashion 1900-1990 What a Difference 100 Years Makes Looking back over fashion trends for the past 100 years can only cause one to marvel at the drastic changes that have occurred‚ often in lockstep with societal changes. Women’s liberation‚ for example‚ can be visually measured through the evolution from suffocating corsets to jersey fabrics to bikinis. A timeline of the past century shows how the times have changed. During ancient times people wore limited clothing made from animal
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Fashion Stylist Fashion is a factor in this world‚ without it there simply wouldn’t be life. When one thinks of “fashion‚” the first thing that probably pops into mind is clothing. Yet fashion is clothing‚ it is also so much more than that. Fashion is how people choose to live their lives‚ how people express themselves; it is the outward expression of a new idea‚ which is how business thrives. The business of fashion begins with one single idea; the idea can be something as random and spontaneous
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1950s American Fashion In the 1950s women‚ such as Grace Kelly was considered a highly popular fashion icon and strived to inspire women to be themselves. She was an award-winning actress and also the Princess of Monaco who said an independent quote. “Women’s natural role is to be the pillar of the family.” (Brainyquotes.com). Many occurring events in this decade brought happiness and fear into America. One of these many events is the Cold War‚ it brought new styles in fashion and kept citizens occupied
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1970s in fashion From Wikipedia‚ the free encyclopedia The examples and perspective in this article may not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (February 2012) In 1971 hot pants and bell-bottomed trousers were popular fashion trends 1970s fashion‚ which began with a continuation of the mini skirts‚ bell-bottoms and the androgynous hippie look from the late 1960s‚ was soon sharply characterized by several distinct
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Couture beginnings The first designer who was not merely a dressmaker was Charles Frederick Worth (1826–1895). Before the former draper set up his maison couture fashion house in Paris‚ clothing design and creation was handled by largely anonymous people‚ and high fashion descended from style worn at royal courts. Worth’s success was such that he was able to dictate to his customers what they should wear‚ instead of following their lead as earlier dressmakers had done. The term couturier was in
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Fashion is one of the most passionate divisions of art because it so closely involves the human form. My passion for this industry evolved from my captivation with the corset. I have always been fixated with the human form‚ fascinated by both the mechanic and poetic aspects of the body. Instead of viewing the corset as a restrictive and manipulative tool‚ I empathized with the Victorian women who sought to emulate the shape of a flower. This interest spiraled into an understanding of how every textile
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The fashion of the 1960’s has greatly impacted adults and teenagers behavior today for the better. Much like the era itself‚ women’s clothes underwent a revolution. The early 1960’s were similar to the 1950s in terms of style‚ the large full skirts and dark pant - suits were still considered the style of choice for most women. The idea was to emulate the glamour of Hollywood movies that captivated the public at this time. It was aimed at being formal‚ young people still had not discovered a reason
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Some of the fads and fashions of the 1910’s may seem strange to us. The woman’s hair was often put up in hats and turbans with close cropped hair underneath. The hemline of their fashionable skirt became higher and rose above the ankles. This was partly because women began to work in the garden and using cars more often. They needed a higher skirt so the material didn’t get in the way of the accelerator or brakes. The skirts of women also became narrower. A look that became popular because
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The roaring 20’s was a time when fashion entered the modern era. It was when women decided to abandoned tight‚ uncomfortable dresses and started to wear more comfortable clothing. One 1920’s fashion influencer was Gabrielle “Coco” Chanel‚ a French designer whose revolutionary designs were known world-wide. Even though most people know Coco Chanel as a high-end fashionista‚ her childhood was “anything but glamorous.” She was born on August 19‚ 1883 in Saumur‚ France. Chanel’s mother died of tuberculosis
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