Sport Marketing The notion of "marketing myopia" has haunted marketers since Theodore Levitt published his famous article "Marketing Myopia" in Harvard Business Review in 1960. Levitt argues that companies which narrowly focus on the product to the detriment of customer requirements (i.e.‚ dispensing with the marketing concept) suffer from marketing myopia. Myopia or shortsightedness is often apparent within organizations. Several types of marketing myopia can be identified including classic
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“Wealth inequality can be described as the unequal distribution of assets within a population. The United States exhibits wider disparities of wealth between rich and poor than any other major developed nation‚” (www.inequality.org) There are two factors that I believe contribute to the wealth gap are income and race inequalities. As the gaps widen within those two factors‚ the wealth gap in the United States continues to grow exponentially. Is there a difference between being rich and being wealthy
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Gender inequality is a widespread problem. All around the world‚ we see women starting to fight back for their rights. Feminism is pushing to solve problems everywhere from reproductive rights to equal wages. Islamic feminism‚ on the other hand‚ is fighting on a whole other platform‚ especially in Iran. Iranian women live under the rule of a theocratic government‚ meaning that the country is ruled by the law of the Sharia‚ or the “law of God” in Islamic tradition. It might seem that women’s rights
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Barack Obama’s administration has “focus[ed] all efforts” on the rising income inequality that is affecting the United States economy. Income inequality refers to the extent of unequal distribution of income across a population. According to Emmanuel Saez‚ an economics professor at UC-Berkeley‚ “U.S. income inequality has been increasing steadily since the 1970s‚” partly due to the rise of single-parent families‚ but mostly from a rise in demand for highly-educated workers following the post-industrial
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Gender inequality was once an issue in high school classrooms. However it does not seem to be a problem today. There have been studies that show boys get more attention‚ but from personal experience I have not noticed that. In an attempt to end this discrimination Congress passed Title IX in 1972. This was a set of amendments that stated "no person in the US shall‚ on the basis of sex be excluded from participation in‚ or denied the benefits of‚ or be subjected to discrimination under any program
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The legalisation of drugs in sport may be fairer and safer In 490 BC‚ the Persian Army landed on the plain of Marathon‚ 25 miles from Athens. The Athenians sent a messenger named Feidipides to Sparta to ask for help. He ran the 150 miles in two days. The Spartans were late. The Athenians attacked and‚ although outnumbered five to one‚ were victorious. Feidipides was sent to run back to Athens to report victory. On arrival‚ he screamed “We won” and dropped dead from exhaustion. The marathon
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Income Inequality and the Lowest Quintile Income inequality is often associated with negative things such as decreased quality of life and a lack of social mobility. Yet‚ the lower classes are receiving less and less of the United States’ overall income while the top earners’ share is increasing. Why? This paper will explore causes of the growing income inequality as well as possible solutions to slowing it down. The income inequality gap has been growing over the past few decades‚ according to
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In addition to its direct effect on poverty‚ inequality also effects poverty indirectly through its impact on growth. Initial cross-country studies found that greater initial income inequality actually reduces future growth even after controlling for initial levels of GDP and human capital. Evidence predominantly suggests that inequality is bad for growth. The World Development Report 2000/01 concludes that better distribution is possible without a reduction in economic growth. In other words there
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equality supporters‚ inequality in America persists among race. Racial Inequality is defined as the imbalances in the distribution of economic‚ opportunities and power. Moreover‚ Africans Americans and Whites economic inequality merged because the economic disadvantage of blacks made it harder for this group to save money‚ since in poverty‚ people live day by day. Race plays a big role in American life. Blacks were subject to slavery‚ following segregation‚ creating and affecting inequality in welfare and
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families financially‚ including mine. Trying to cover all necessary costs to survive seemed to be difficult as the years passed by. Inequality becomes a problem when ‚what we consider middle class‚ families are severely struggling just to survive. Many of us are unaware of the reality of how money is distributed in the United States.
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