In the early 1930’s‚ a well-known cereal brand‚ Kellogg’s‚ put out an advertisement for a new product it was producing‚ vitamins. The ad shows a well-dressed husband standing with his wife‚ both of whom look happy. The man is wearing a suit‚ and the woman is dressed to clean with her apron on and hand duster. The ad shows the husband saying‚ “So the harder a wife works‚ the cuter she looks." On the bottom right hand side‚ you see a little comic of the husband and wife again speaking to each other
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Slaves played an important role in Athenian society during the 5th Century BC. They performed tasks which allowed male Athenian citizens to have time to themselves and so they were able to participate actively in the Democracy aspect of society‚ they helped out the wife with domestic chores. Without slaves Athenian males struggled to keep up with the daily duties they were required to participate in during the day which caused them stress and put them under huge amounts of pressure. The institution
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Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about the message and execution‚ but often is constrained by his or her inability to visualize the ad in the final version. The consumer
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Ashley Jones SCI/220 University of Phoenix June 1‚ 2015 Nutritional Needs Ad The fetal origins hypothesis proposes that certain genes in the fetus may or may not be “turned on” depending on the environment that the mother is exposed to while pregnant (Hampton‚ 2004). Healthy embryo and fetal development is highly dependent upon the growth rate and the complexity of the easiness of how deficit any nutrients needed during the stages of development could affect the delicate
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them to internationalise themselves. A more “hot” campaign‚ more sensual‚ which create a buzz and so relaunch the sales. Description and analyse of the ads: This is the link to look at the video of the ads: http://www.dailymotion.com/video/x3hfwg_orangina-naturally-juicy-english-ve_news This is the link to look at the making of the ads:
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instead of going through the long creative process of making a new ad‚ we will be taking the Date Nite ad from Disney Land and repurposing it to fit the updated version of the park. The Date Nite advertisement will provide for an original and entertaining advertisement that would be a quirky update from Disney’s current line of advertisements. Although‚ the ad was successful for its time‚ however it is no longer the 1940’s and for this ad to survive past its completion‚ it will need a major face lift
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Katherine Curtis 10125258 ITAL10500 Reading Italy: From Medieval to Modern How to read a still image This is a painting entitled “Lampada ad arco”‚ painted in 1909 by Giacomo Balla‚ according to Balla the painting represented “how romantic moonlight had been surpassed by the light of the modern electric street light.” The painting is an example of art from the artistic Avant-Garde movement of Futurism which was founded in Italy in 1909‚ by the Italian poet Filippo Tommaso Marinetti
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Go With This‚ or Go With That: The Success of the Kia Soul Ad Campaign Abstract In the current post-2008 recovering economic climate‚ marketing budgets are tight‚ and now‚ more than ever‚ it is vital that advertising is effective and able to justify the investment required. This paper explores the recent Kia Soul hamster commercial series‚ and analyzes why they work: what elements of appeal‚ target market‚ and defining attributes have ensured their success. By anticipating trends‚ focusing
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definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second‚ it uses humor‚ an attribute contributing to above average ads as indicated in Ogilvy book. 2. COORS LIGHT - BARBECUE Target audience: The commercial is targeted summer beer drinkers‚ especially young consumers‚ when temperatures rise and summer approaches. Consumer insight: The underlying consumer
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COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
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