Problem Statement: The Ad council AIDS campaign wasn’t successful launched the against AIDS campaign‚ low acceptance by the publicity due to promiscuity and mislead people to have casual sex and create thinking that use condom can be avoid risk with AIDS infection. Woman group felt the ads only emphasize responsibilities on woman but not on man and the men group suspected the credibility use of condoms may not able to prevent AIDS efficacy. Suggested Ad council to have another AIDS campaign
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colors; blue and yellow. Rosie the riveter is the main person in the ad‚ along with the main subject. She is wearing a blue collar shirt‚ an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that
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societies‚ China having a centralized bureaucracy‚ and Rome having a rule based on laws and private authorities‚ like many empires‚ many aspects of their defeat are similar. Some of the ideas contributing to this fall was the stress on military‚ the high taxes placed on citizens‚ and the religions of each empire. One of the reason of the fall of both China and Rome was the stress both civilizations put on military. China was insistent upon having a powerful military‚ but
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later named “Smokey‚” was taken to the National Zoo where he lived out the rest of his life. Smokey was soon used to create an animated bear aimed at informing people of forest fires and fire prevention. The “Smokey the Bear” ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do’s and don’ts. Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as
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very excited when this brand new car stop near them in this print ad. The slogan under this print ad said 8 out of 10 owners who use De Soto cars are considered De Soto car is the most satisfactory car that they ever owned. It has a great durability. When consumers saw this ad‚ it will immediately bring out their attention and curiosity on the headline. They will wonder‚ will they be truly satisfied after buying the car just like the ad said? According to Fowles‚ “Human beings are curious by nature
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Sonicare Ad Analysis According to the American Dental Association one should‚”use an officially approved electric toothbrush designed to prevent plaque and tartar build up.” Sonicare Diamond Cleaner is a mechanical toothbrush that has five modes of cleaning. This toothbrush is used to clean teeth and gums. It does a better job than manual brushes and has a timer for cleaning—thirty-seconds for each quarter of the mouth. The Sonicare toothbrush ads use three main appeals: the appeal of aesthetic sensations
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7 Elements of Print Advertising Print advertising includes sales brochures‚ coupons‚ fliers‚ business cards‚ billboards and ads in magazines and newspapers. Use this medium successfully by first defining the advertising goal‚ identifying your target audience and focusing your message. The cost of printed advertising can easily outweigh its benefit‚ so never waste it. Each of the seven elements of print advertising must enhance your ad’s effectiveness. Copy Elements The copy or text must communicate
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COM 5831 THEORIES IN ADVERTISING AND COMMUNICATION Term Paper A Content Analysis on Global Brand Advertisements‟ Localization Tendency in China From 2003 to 2009 Submitted by Fan Xiao Ren Anqi Chen Haoyuan Table of Contents 1. INTRODUCTION ---------------------------------------------------------------------------------------1 2. LITERATURE REVIEW ------------------------------------------------------------------------------2 2.1 Globalization & Localization ------------------------------------------------------------------------2
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Dr.Pepper launched a new ad during the year of 2011‚ for their new and bold drink called Dr.Pepper 10. There featuring slogan was “It’s Not for Women”. They state that only the most virile gentleman is able to consume this drink‚ and this is also shown with the dull soda being wrapped with a greyish/silver can cover which depicts the lack of femininity in the advertisement‚ suggesting again that the drink should not be consumed by women. We will see how the audience of the 60’s would view the advertisement
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persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson‚ it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. 4. Virgin Airlines uses both magazines and Internet to promote its discount
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