Clean Edge Razor Case 1. What is the marketing management problem or opportunity the case protagonist faces? Paramount must decide how it wants to position the Clean Edge Razor in the market. With the men’s grooming market segment poised for growth‚ it must figure out where the most profit opportunity lies (i.e.‚ super-premium‚ mainstream‚ etc.) and then proceed with an implementation plan. 2. What alternative courses of action can the protagonist pursue to address the case problem? One
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days of ancient female mummies. A movement of tattoos occurred in the United States when the first woman to be tattooed displayed her body commercially. There was an era when people paid to see women covered in tattoos‚ days in age when women with ink were part of the freak show at a circus. Now we see women of all ages with tattoos today as a commonality. What has gone from taboo is now mainstream. Although body ink is becoming increasingly more socially acceptable‚ tattoos will always still hold
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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empty bottles of alcohol and ash trays. Her room also didn’t comply with typical feminine ideas at the time because it was described as messy and also had an empty bottle of alcohol and a full ashtray. This didn’t go along with the typical roles of women because they were expected to be clean and sensible. She has a very masculine way of speaking‚ it’s very to the point. She also uses colloquial words like “c’mon” On the first page she refers to the person in her bed as “the blond” which is very
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Canadian Women in the Workforce: 1940’s to the 1970’s The 1940’s to the 1970’s were 30 short years‚ but resulted in a huge revolutionary change to Canadian women and their place in the workforce. The women who lived during this time period fought for the rights that working women have today. Women went from working in their homes to working in stores‚ factories‚ and running the farm. There were plenty of things women had to overcome during this time‚ such as; filling in the job market during WWII
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of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor brands. Market
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Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Razor E300 Electric Scooter Review The Razor electric scooter is a favorite for many people. However‚ one major downfall with it is that most are designed for kids rather than full-size adults. This makes it difficult for people who want to use it as a way to avoid traffic and walking to work each day. The E300 promises to make it a little easier for adults to have a scooter to ride. If this sounds ideal to you‚ perhaps you should check out our Razor E300 electric scooter review to make sure it is
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The changing role of Women in the 1920’s from a photograph taken from a 1928 US fashion magazine This source is a picture of four women dressed in flapper dresses (shorter dresses that showed off more of their body). In this source I have recognised that these women may be dancing the Charleston. This could have also been danced to jazz music. This source tells us that women weren’t accompanied by men anymore (without chaperones); this gave the impression that they were single and could whatever
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shorts and baggy shirts that consume today’s women’s fashion. Leaving‚ I imagined the mall back in the 1950’s. The bright colored outfits reminded me of today’s. Even though both the 1950’s women fashion and 2016’s women fashion are bold in style‚ there are many similarities and differences in the two year’s fashion senses and their impressions on America’s fashion industry. 1950’s and 2016’s women fashion are comparable in many ways. To begin‚ both trends used much of the same materials. In the 1950s
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