Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering historic and contemporary sales methods and attitudes. With the end of mercantilism‚ by the middle of
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Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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Personal Selling Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespersons should be able to match the benefits of their offering to the specific needs of a customer. Personal selling need to be considered greatly in this product‚ because skincare products need to be sold directly to the customer throughout various stores. Personal selling involves a selling process that consist of this following steps : 1. Prospecting Prospecting
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Selling Theory 1. “AIDAS” Theory: Where A stands for Attention I stand for Interest D stand for Desire A stand for Action S stand for Satisfaction 2. Right set of circumstances: This theory is similar to that of situation response theory. I.e. salesperson must secure attention‚ gain interest‚ present and get desired response. It depends upon the skills the salesperson utilizes to a set of circumstances for predictable response. Sales personnel try to apply this theory; although they
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The Sociological View of Women and Body Image You have just bought a new pair of jeans. You think that you look absolutely great in them until you turn on the television or compare yourself to the person on side of you. Today‚ women all over the world are focused on the way society views them‚ which has an influence on the way they view themselves. The field known as sociology of the body investigates the ways in which our bodies are affected by our social experiences‚ as well as by the norms and
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Division A ISCS WAKAD GROUP- ROLL NO 41-50 A-41 NEHA PATIL A-42 POOJA SHARMA A-43 PRADEEP SHARMA A-45 PRASHANT SHARMA A-46 PREETI RANI A-47 PRIYANK JAIN A-48 RAHUL SHARMA A-49 RAJAN A-50 RAVIJ SHAH SPIN SELLING APPROACH [pic] [pic] What is the Goal of Questioning? • To uncover needs – Implicit needs – Explicit needs – Implicit need – a statement of a buyer’s problem‚ dissatisfaction or difficulty with a current situation – Explicit
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In this set of materials‚ the reading passage states the criticisms of selling fossils to private owners and provides three reasons of support. While in the listening‚ the professor contradicts the textbook and says the advantages of selling the fossils to private owners outweight the disadvantages. Also‚ she refutes each of the author’s reasons. First of all‚ the reading passage contends that people will miss out viewing the fossils when they go to the private collectors. Consequently‚ the public
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http://www.downvids.net/kid-urdu-to-pashto-translation-328219.html Marketing is… 1) Marketing is one to many. 2) Marketing tells the stories (company‚ product‚ etc.) to many people. 3) Marketing looks after the brand’s reputation 4) Marketing needs to keep the stories circulating and resonating with the target markets using the company’s plumb line (the business of the business) as its central reference. 5) Marketing analyses the big data. Marketing brings you the average result not the specifics
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Explain your reasons. The market structure of the restaurant business in Miami‚ Florida would be considered a “Monopolistic Competition”. Monopolistic competition is where you have a large number of firms similar to one another‚ advertising or selling similar‚ not identical products. When considering restaurant business‚ you must consider the location of the restaurant and being that these are considered “full service” restaurants; no two restaurants would be exactly the same. Also you must take
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