Marketing Mobile TV in India A Case study Introduction – Executive Summary India represents a unique opportunity in direct mobility due to its huge potential customer base and the relatively moderate penetration rate of services across this customer base. Paradoxically‚ the market is fragmented and price wars on voice services have reduced the margins on voice services to a minimum. In this context‚ with the upcoming advent of 3G‚ the possibility of generating more revenue than ever before from
Premium Mobile phone Smartphone Motorola
As Not Seen On TV The article in the newspaper “NY Times” by Pete Wells called As Not Seen On TV about Guy Fieri’s restaurant called “ Guy’s American Kitchen & Bar “ was a great review because I totally agree with Pete Wells. No‚ I have not been to Guy’s restaurant; but that’s how it always happens. Someone really big and famous name opens up a new restaurant and it is supposed to be one of the greatest restaurants around....So they say. But in reality the famous who owns the restaurant has
Premium Newspaper New York City Restaurant
Will TV Succumb to the Internet? The Internet has transformed the music industry. Sales of CDs in retail music stores have been steadily declining while sales of songs downloaded through the Internet iPods and other portable music players are skyrocketing. Moreover‚ the music industry is still contending with millions of people illegally downloading songs for free. Will the television industry have a similar fate? Widespread use of high-speed Internet access‚ powerful PCs with high-resolution display
Premium Television Television network Internet television
Long Live Southern Stereotypes Ever since Scarlett O’Hara struggled to find love and Andy Taylor was elected Mayberry’s Sheriff‚ filmmakers and television producers have yet to lose any fondness for stereotyping the southern culture. There are many who despise any form of labeling or stereotyping within the media‚ fearing false characterizations or inaccurate portrayals of southern customs‚ traditions‚ and people. Exposure to southern stereotypes through media is an appealing element in the American
Premium Stereotype Southern United States Stereotypes
Chief Powhatan and Kekata present the most racial stereotypes. Therefore the explanation of these stereotypes will be easier to identify. Pocahontas‚ an unconventional Disney Princess‚ has raised awareness of Indigenous people in a bad light. Since her clothing and actions present
Premium Native Americans in the United States Indigenous peoples of the Americas United States
cheapest and most popular form of entertainment nowadays. There is almost a TV set in every household. People of all ages can use it to entertain themselves at any time they like. It is clear that television is very useful in our life because it helps us not only to relax our minds but also to get knowledge of all areas of human life. However‚ nobody could deny its negative effects on its viewers especially children. Watching TV constantly might lead children to several useless habits such as ignoring
Free Television Television program Entertainment
features: Persian women are said to be some of the most beautiful women in the world. They are famous for their exotic looking eyes. In general‚ Persians have black hair‚ brown eyes‚ and light brown skin. However‚ this is just a generalization and it varies. There are some who have hazel eyes or brown hair‚ and some who have dark brown skin. Persian men are very handsome and Persian women are some of the best looking women in the middle east ( Only Lebanon has more beautiful women!) They are known
Premium Iran
experimenting with television. UST demonstrated its home-made receiver‚ while Feati opened an experimental television station two years later. On October 23‚ 1953‚ the Alto Broadcasting System (ABS)‚ the forerunner of ABS-CBN‚ made its first telecast as DZAQ-TV Channel 3. The ABS offices were then located along Roxas Blvd. ABS was owned by Antonio Quirino‚ brother of former president Elpidio Quirino. Consequently‚ the first telecast was that of a party at the owner’s residence‚ earning Elpidio Quirino the
Premium GMA Network Broadcasting Philippines
the world around them and what they read if a book is gender stereotyped children may think the world is as it is in their stories. A gender stereotype as defined by United Nations Human Rights is “a generalized view or preconception about attributes or characteristics that are or ought to be possessed by‚ or the roles that are or should be performed by women and men.” (United Nations Human Rights‚ ohchr.org). Gender schema is another term used frequently and that can be defined as “Gender schema
Premium Gender Gender role Sociology
CHAPTER TWO LITERATURE REVIEW CHILDREN AND MARKETING ACTIVITIES All over the world‚ attention is now being drawn to children as constituting a group that has an impact in marketing-related issues both at the family level and even in the society at large. The reasons for this are not farfetched. The extant literatures consistently emphasize three reasons which point to the significance of children in family purchases. These are - they constitute a primary market for goods and services spending their
Premium Advertising Infomercial Television advertisement