Advertisement objective 2 Target Audience 2 Reasons why the Headlines were powerful 4 Why the Ogilvy Ad was far more modern 5 DDB: 5 History of “THINK SMALL”: 6 Targeted Audience 6 Volkswagen’s Competition 7 Problems 7 Why it was a success 8 References 8 David Ogilvy: Introduction: David Mackenzie Ogilvy was born in England on June 23‚ 1911. In 1948‚ he founded the New York-based ad agency Hewitt‚ Ogilvy‚ Benson & Mather (which eventually became Ogilvy & Mather Worldwide)‚ with the
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Good Ads Ad#1 Rolls Royce Ad – Why this Ad became so popular? [pic] This Ad had headline very similar to the one in Pierce-Arrow’s Ad. Pierce-Arrow ad ran about 25 years before Ogilvy’s Rolls Royce campaign. It is worthwhile to compare the two headlines and analyze the improvements Ogilvy made to his version. First‚ let’s look at the two headlines So here are the two headlines for comparison: The only sound one can hear in the new Pierce-Arrows is the ticking of the electric clock
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Bourne‚ Joel K.‚ Jr. "Cheap Food — National Geographic Magazine." Www.nationalgeographic.com. National Geographic‚ June 2009. Web. 11 Feb. 2014. <http://ngm.nationalgeographic.com/2009/06/cheap-food/bourne-text/3>. -This particular article explains the hardship of demand overcoming supply. It is mentioned that planet Earth only has a limited amount of resources with an abundance of need from the people living on it. Despite this fact‚ the article states it is crucial to double food production by
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AS Media Studies Report: Checker Magazine Outline of Task The target audience for my magazine is teenage girls who are interested in fashion and the latest trends. I went for this target audience because the main focus of my productions is fashion and most teenage girls are interested in fashion‚ making them easier to target. The category of audience for my products would be a mixture of C2‚ D and E. This is because it is a gossip and fashion magazine so stereotypically these groups would be
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“between 1955 and 1966‚ cigarette smoking increased among American women of all ages from 24.5 percent of all women to 32.3 percent‚ at a time when smoking decreased among men from 54.2 percent to 50 percent”. Why was it that women were picking up the habit of smoking when society was putting it down? In
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Transgender Women Of Indonesia Have A Champion In A 26-Year-Old Doctor Below a highway overpass in Yogyakarta‚ Indonesia‚ university college students eat fried noodles and spicy chicken stew from brightly lit meals stalls that fill this gritty area. The noise of vehicles and vans rumbling overhead mingles with the sound of jets landing on the nearby airport. A singer’s voice starts offevolved to pierce this dense cacophony. She has woven palm fronds into her hair to create a headpiece that crowns
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2013. Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences‚ University of Southern Mindanao‚ Kabacan‚ Cotabato. Adviser: RICELI C. MENDOZA‚ PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically‚ it sought to analyze the linguistic features of political campaign ads and speeches‚ determine
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Representation of women in the media: specifically objectification and the male gaze Whether you’re at the movies‚ watching television‚ or reading a magazine‚ you’re constantly being bombarded with carefully constructed images and representations in virtually everything you see. Set pieces designed to catch your eye‚ witty slogans‚ engaging dialogue‚ different and specific representations of each gender. Yes‚ within different media forms‚ there is a stark contrast in the portrayals of men and women. For example
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| ADVERTISING ARIEL AD BRIEF | | | ISSUES Quality: Ariel is a Tier 1 brand and is expected to deliver the best. There should be no compromise in its quality but as observed by many consumers Ariel when mixed in water‚ after a while small stones can be seen and felt in the surf. They are hard stones and therefore needs to be thrown out. Price: Ariel pricing suits consumers of Sec A and Sec B but the way it has positioned showing middle class families only has led to a confusion in
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Sales and Marketing for Youth Connect Magazine SIP project report submitted in partial fulfilment of the requirements for the PGDM Programme By Akshay Joglekar 2013018 Supervisor: 1. Divesh Aswani 2. Prof. S.Perumal Institute of Management Technology‚ Nagpur. 2013-2015 ACKNOWLEDGEMENT I hereby take this opportunity to thank Youth Connect Magazine for providing me a corporate entrepreneurial exposure through the course of my summer internship I would also like to express my sincere
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