The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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Assignment 2 Question 1 1. The maintenance of capital doctrine is developed to prohibit a company from reducing its share capital because a reduction in capital would reduce the pool of funds available to the company to pay its creditors. Section 254T provides that dividends are only payable out of profits. This provision ensures that capital is not return to shareholders in the form of dividend. The term “profit” is not defined in the Corporation Act. In Re Spanish Prospecting Co Ltd (1911)‚ it
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Text and Cases Thirteenth Edition Robert N. Anthony Ross G. Walker Professor Emeritus Graduate School of Business Administration Harvard University David F. Hawkins Lovett-Learned Professor of Business Administration Graduate School of Business Administration Harvard University Kenneth A. Merchant Deloitte & Touche LLP Chair of Accountancy Leventhal School of Accounting University of Southern California McGraw-Hill Irwin Contents PARTI FINANCIAL ACCOUNTING 1 Chapter 1 The
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Dissociative Reference Groups on Consumer Preferences‚” Journal of Consumer Psychology‚ 16 (4)‚ 404–1. Wolfinbarger‚ Mary and Mary C. Gilly (2003)‚ “eTailQ; Dimensionalizing‚ Measuring‚ and Predicting Retail Quality‚” Journal of Retailing‚ 76 (3)‚ 309–22. Woodside‚ Arch G. and J. Taylor Sims (1976)‚ “Retail Sales Transactions and Customer ‘Purchase Pal’ Effects on Buying Behavior‚” Journal of Retailing‚ 52 (Fall)‚ 57–64 95 Wu‚ Cedric H.-J. (2007)‚ “The Impact of Customer-to-Customer Interaction and Customer
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Cultural influences on tourist buying behavior The aim of this article is to identify cultural differences in tourist buying behavior and decision process. OBJECTIVES After completing this article the reader should be able to: - Identify the influence of national culture on tourist personal and psychological characteristics - Understand the influence of national culture on need recognition‚ information search‚ product evaluation‚ purchase decision and post-purchase behavior - Explain the
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TRAVEL AGENCY THREATS AND OPPORTUNITIES: THE PERSPECTIVE OF SUCCESSFUL OWNERS Laura Jane Lawton David Bruce Weaver ABSTRACT. In-dep th interviews with 19 owne rs of exceptionally successful US-based conventional travel agencies revealed negative public perceptions of travel agencies to be the m ain extern al th reat facing the se ctor. Mispla ced f aith in Inte rnet-based cybermediaries‚ unqualif ied travel agents‚ nega tive m ass media coverage and failure to attract young entrants were
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QUT Digital Repository: http://eprints.qut.edu.au/39406 Kerr‚ Gayle F.‚ Beede‚ Park‚ Proud‚ William‚ & Schultz‚ Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In: 2010 American Academy of Advertising European conference‚ 4 - 6 June‚ 2010‚ Milan‚ Italy. © Copyright 2010 (please consult the authors). The Elaboration Likelihood Model in the New Millennium: An exploratory study Abstract Elaboration Likelihood Model (ELM)‚ developed in 1981 by
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University of Pennsylvania . School of Design Department of City and Regional Planning Spring 2015 . Studio Final Report Meadowlands South PENN Long Island City Newark Newark Liberty Airport Jamaica JFK Airport New York - New Jersey CrossRail VISION 1 New York - New Jersey CrossRail University of Pennsylvania School of Design The University of Pennsylvania carries on the principles and spirit of its founder‚ Benjamin Franklin: entrepreneurship‚ innovation‚ invention‚ outreach‚ and a
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SEAT NUMBER: ……….… ROOM: .………………. FAMILY NAME.………….....…………………………. This question paper must be returned. Candidates are not permitted to remove any part of it from the examination room. OTHER NAMES…………….…………………..…….. STUDENT NUMBER………….………..…………….. SESSION 2 EXAMINATIONS NOVEMBER 2012 Unit Code and Name: AFIN252‚ Applied Financial Analysis and Management Time Allowed: 3 hours plus 10 minutes reading time. Total Number of Questions: 50 Multiple Choice Questions plus 8 full response questions.
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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