INFLUENTAL FACTORS ON BRAND CHOICE AND CONSUMPTION BEHAVIORS: AN EXPLORATORY STUDY ON COLLEGE STUDENTS AND BEER By DAVE RITTER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ADVERTISING UNIVERSITY OF FLORIDA 2008 1 © 2008 Dave Ritter 2 To my family‚ friends‚ educators‚ and colleagues‚ cheers! Without your love‚ support‚ and guidance none of this would be possible. 3 ACKNOWLEDGEMENTS
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characteristics that affect the receiver ’s acceptance of a message" Research found that higher levels of endorsers’ credibility would have a significant association with attitudes toward the advertisement and purchase intention (Craig and McCann‚ 1978; Woodside and Davenport‚ 1974). Trustworthiness moreover refers to the honesty‚ believability and integrity of an endorser (Erdogan 1999). Therefore‚ honesty is in the trustworthiness attribute in this study. 2.2.2Expertise Expertise is one of the fundamental
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SCHEME OF EXAMINATION & SYLLABI of BACHELOR OF BUSINESS ADMINISTRATION for First to Sixth Semester (w.e.f. 2005 – 2006 Academic Session) GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY KASHMERE GATE‚ DELHI-110 006 SCHEME OF EXAMINATIONS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME First Semester Examination Code No. BBA 101 BBA 103 BBA 105 BBA 107 BBA 109 BBA 111 PRACTICAL BBA 113 Paper Principles of Management Business Economics-I Business Mathematics Computer Fundamentals
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INTRODUCTION: Shell is a global group of energy and petrochemical companies. Its headquarters are in The Hague‚ the Netherlands. It was founded in 1907. The parent company of the Shell group is Royal Dutch Shell plc‚ which is incorporated in England and Wales. They have around 93‚000 employees in more than 90 countries and territories. The company has worldwide proved reserves of 14.1 billion barrels of oil equivalent. The company operates 43‚000 gas stations (the world’s largest retail fuel network)
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CONTENTS Error! No text of specified style in document. Premium Report IBISWorld Company Report Wesfarmers Limited Premium Report Balance Date: 30 June 2012 Details ....................................................................................................................................... 2 Introduction........................................................................................................................................ 2 History/Background ...........
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Personal Cultural Orientation‚ Destination Brand Equity and Revisit Intention: The Case of Cali‚ Colombia Dissertation Proposal Adolfo Rudy Cardona TUI Abstract This study investigates perceptions by tourists to travel destinations based on personal cultural orientation and its effect on destination brand equity ( i.e.‚ image‚ value and quality) and tourist behavior. Likewise‚ it attempts to explore the possible
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Australia’s Banking Industry Date: May 2011 Disclaimer This publication has been prepared as a general overview of the Banking Industry in Australia and does not constitute and is not intended to constitute financial product advice as defined under the Corporations Act 2001 (Cwth). Nothing in this document should be construed as a recommendation or statement of opinion intended to influence a person in making an investment decision. The information is made available on the strict understanding
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A Few Great Personalities of INDIA All of us have seen many presentations floating around about eminent people like Aryabhatta‚ Chankya‚ Srinivasa Ramanujam etc. While we are very proud of the great deeds our ancestors have achieved‚ we believe we should also recognise the present day greats who have contributed in this century and/or contributing today. Below is a list of few such great personalities. This list is not comprehensive‚ many more can be added. A few people might not agree
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SCHOOL OF ACCOUNTING AND LAW LAW2452 COMPANY LAW COURSE MANUAL Copies of copyright material in this compilation have been made in accordance with the provisions of section VB of the Copyright Act for the teaching purposes of the University. CONTENTS Course Syllabus 2 - 4 Topics (Topic 1 - 15) 5 - 17 Tutorial Questions (Questions 1 - 46)
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2008 annual report Forces that move us contents • 06 Woori Bank in 110 Years 10 Financial Highlights 12 Message from the Ceo 16 Board of Directors operation review 20 Balancing uncertainty 26 inspiring Confidence 38 increasing Sustainability Financial review 50 Management’s Discussion & analysis 58 Financial Statements 140 organization Chart 142 Global network Woori bank the disruptions taking place in the financial industry are changing our outlook and revealing new opportunities
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