Summary Executive Summary p.2 Key facts p. 3 Marketing mix Product p.4 Price p.4 Promotion p.5 Place (distribution) p.6 Recommendations p.7 Appendix p.8 Appendix 1. Aisle of Breakfast cereals at Woolworth Ashfield p.9 Appendix 2. Print ad of Special K‚ 1964 p.10 Appendix 3. Questionnaire p.11 Results of the survey p.12 Sources p.14 Executive summary Special K is a successful brand‚ with a good level of innovation and communication. It has reached many consumers;
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‚ Uddin‚ N.‚ Islam‚ N.‚ Nath‚ T.‚ Stockwell‚ B. and Slade‚ C. Creating a climate for food security: the business‚ people and landscapes in food production. National Climate Change Adaptation Research Facility‚ Gold Coast‚ pp 15-16 Woolworths Limited. Woolworths Limited Sustainability Strategy 2007-2015. [online report] Availabile at: http://www.woolworthslimited.com.au /icms_docs/130514_Doing_the_Right_Thing.pdf p.
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stiff competition from Pick ‘n Pay (www.pnp.co.za) and Woolworths (www.woolworths.co.za). Until a few years ago‚ the brands Shoprite and Checkers were used interchangeable‚ to the extent that the market became confused with the situation. About 6 years ago‚ the Shoprite Group decided to separate the 2 brands‚ and to launch marketing and branding campaigns to raise the level of Checkers to be able to compete with both Pick ‘n Pay and Woolworths. For your convenience please study the following: • The
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Background Information Discovering the alarming fact that while 900 million people around the world did not have access to safe drinking water‚ and that Australians spend over 600 million dollars on bottled water each year‚ at age 19 Daniel Flynn decided to create a social enterprise. Thankyou Water empowered Australians to fund safe water projects in developing nations through the sale of bottled water. Being a university student at the time‚ David Flynn and his team of friends‚ were shocked at
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effervescent. As seen in the above graph‚ under cold temperatures‚ ‘Schweppes’ demonstrated that it was the most effervescent‚ but under warm and room temperatures ‘Woolworths’ brand was most effervescent. When the soda water was stirred‚ ‘Regal’ was recorded with the highest concentration of hydrogen ions‚ and tied with ‘Woolworths’ when left standing with the lid removed. These results were observed because when refrigerated the gas molecules in the soda water slow down and the bond between hydrogen
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2010‚ Wal-Mart’s worldwide departmentalizing commerce were $one hundred billion‚ or 24.7% of overall marketing. Wal-Mart has performed in Canada because of its takeover of one hundred twenty-two stores consisting of the Woolco departments of Woolworth Canada‚ Inc. in 1994. As of July 2010[update]‚ it performs over 300 areas (involving one hundred Supercenters) and hires 82‚000 Canadians‚ with an area internal business in Mississauga‚ Ontario. Wal-Mart Canada ’s first 3 Supercenters (spelled as
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A History of New York City Skyscrapers Whenever anyone thinks of New York City one of the first things that come to mind is the tall extravagant skyscrapers located in this city. Since the late nineteenth century New York has been home to some of the tallest skyscrapers in the world. For many tourists that come to New York City‚ the first thing they want to see is the skyscrapers of Manhattan. One of the first skyscrapers built in New York City was the World Building‚ which many people know
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SYNERGY ENERGY DRINK MARKETING PLAN Prepared By: Damien Rossetto George Scott Aditya Prepared For: MKTG600 Table of Contents Executive Summary This marketing plan report on Synergy energy drink‚ an Australian owned and produced company provides an analysis and evaluation of the current and future performance and marketing strategies for the future growth and establishment. Being one of the leading brands of energy drinks in Australia‚ its main competitors are Red Bull‚ ‘V’ and Mother
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Wesfarmers : Financial Analysis Wesfarmers main focus is very simple but an effective objective of providing a satisfactory return to its shareholders. The beauty of this objective is that it is measurable‚ and they seek to achieve a return on equity‚ which ranks Wesfarmers in the top 20 percent of Australia’s listed companies and able to manage the portfolio of businesses which make up the group with strong financial focus (Australian Securities Exchange‚2008). The ongoing success of Wesfarmers
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ICE CREAM IN AUSTRALIA 24 Dec 2014 HEADLINES Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over
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