for the feedback. We should lunch another substitute media plan. 3. Confirm the media plan and budget for implementation with client. Draft a contract. Ensure this meets with legal and ethical requirements and the requirements of the brief. Woolworths Head Quarter Confirmation of Advertising Fees Dear Director of MX Newspaper‚ This is the confirmation letter of your advertising
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Discuss what is meant by sustainable competitive advantage Sustainable competitive is what all the companies want to gain it and maintain it‚ it can let the company to keep the position of market leadership and let the company be successful. Evans et al. (2003‚ p.225) states that “no advantage is sustainable for ever‚ as competitors will seek to imitate it. “It has told that a sustainable competitive advantage it should be unique and can’t be copy easily by the competitors‚ also Evans et
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technologies‚ to gain competitive advantage. Banking is one of the industries‚ which involve both high information content of the product and high information intensity of process. The nature of the industry implies that it is highly competitive. Therefore‚ in order to cope up with the rising competition Banks can reflect on the use of IT as a competitive tool. Hence‚ this study deals with the research question whether Sri Lankan Banks use IT to gain competitive advantage. The study was carried
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The Impact of Core Competencies on Competitive Advantage 1. Introduction Companies need to learn to manage tomorrow’s opportunities as competently as they manage today’s businesses. The discovery of new competitive space is helped when a company has a class of technology generalists that can move from one discipline to another. The new market development can be geared up by developing the capability to redeploy the human resources quickly from one business opportunity to another. It is the top
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Nicholas Carr to support his position that IT no longer gives companies a competitive advantage? Why or why not? Answer: I do not agree‚ IT is more expensive because of the technology that being use. Their are more training to overcome to understand the technology to those who are new to it. If all companies in a competitive industry invest in IT at the same approximate level of expenditure then IT cannot be a strategic advantage to a given company.The IT infrastructure and the continual improvements
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Organization has helped to significantly reduce tariffs around the world. Answer: TRUE Diff: 2 Topic: A global view of operations AACSB: Multicultural and Diversity Objective: no LO 3) Production processes are being dispersed to take advantage of national differences in labor costs. Answer: TRUE Diff: 2 Topic: A global view of operations AACSB: Multicultural and Diversity Objective: no LO 4) NAFTA seeks to phase out all trade and tariff barriers between the United States and
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What Were Apple’s Major Competitive Advantages? According to Hill‚ J.(2008:75) that the roots of competitive advantage is strategies‚ the root of strategies is distinctive competencies‚ the roots of distinctive competencies are resources and capabilities. Competitive advantage lead to superior profitability. So‚ talking about competitive advantages means about strategies‚ distinctive competencies‚ capabilities and resources. There are two types of competitive advantages: differentiation and cost
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GAINING COMPETITIVE ADVANTAGE USING EFFECTIVE SUPPLY CHAIN MANAGEMENT 1.0 Introduction Christopher (2005‚ p.5) describes supply chain management as follows: “The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole” Until recently‚ supply chain management has been largely viewed as a necessary evil and the focus has been strictly on cost reductions. Today however‚ many are coming to the realization
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quality‚ innovation‚ fun and a sense of competitive challenge (Virgin‚ 2007). 2. Strategic management and strategic competitiveness In this context‚ VB has built strong strategic competitiveness in Strategic management. Strategic management is an endeavour to examine wealth creation and capture it by firm. Firms should be aware of their business level and should struggle to maintain or to expand their competitive advantage. Strategic competitive advantage is gained when the firm fully achieves
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CHAPTER 1 THE PROBLEM Background of the Study Victory Liner Inc. Is one of the largest and pioneer bus companies in the Philippines‚ also it has more than ten times the number of units it had when it was incorporated in 1953. Mr. Jose Hernandez ‚ the pioneer‚ was a pre-machine. He collected bits and pieces of machinery‚ metals and spare to build from scratch a delivery truck for his family’s buy and sell business of rice‚ corn‚ vegetables and their homemade laundry soap. Upon completion of the
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