"Woolworths market segmentation" Essays and Research Papers

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    Business 22743 BUSINESS VALUATION AND FINANCIAL ANALYSIS Group Assignment OCTOBER SESSION Report to: PROFESSOR ZOLTAN MATOLSCY Case Study: Woolworths Prepared by: Student Name Student Identification Brent HENLEY 10388039 Peter HOWE 02130033 Christian ORITZ 03005802 Zhiming YE 10669428 ASSIGNMENT DUE 21 October 2009 Table of Contents Woolworths Limited: Case Study 3 Executive Summary 3 Restating Financial Statements 3 Industry and Business Strategy Analysis 4 1. Industry Analysis 4 2

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    Executive Summary This report provides a price analysis and valuation of the Australian Security Exchange (ASX) listed company‚ Woolworths Ltd (WOW). Historical data is utilised with the Retention Growth Model to estimate the expected perpetual semi-annual growth rate of the company’s dividends. The Capital Asset Pricing Model is used to estimate the required rate of return for this company and the current expected share price is calculated using the Constant Dividend Growth Model. All data can

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    2 2 2 4 2 6 2 8 2 Foreword What sustainability means to Woolworths Limited Our major commitments and targets Who is Woolworths Limited? Our external engagement Engaging our people Our sustainability priorities Climate change Water Sourcing Packaging Waste Green Stores Implementation and reporting All of us‚ every day. Foreword Welcome to the Woolworths Limited Sustainability Strategy 007–015. Woolworths has been around for over 80 years. We’re proud of our history and reputation

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    = 6766.2 Total current assets / Total current liabilities = 5802.1 / 6766.2 = 0.8575123408 = 0.86 (2dp) Liquidity levels have improved a satisfactory amount meaning Woolworths are readily available to pay off their short-term liabilities at a better easier. Figures from: http://www.investing.com/equities/woolworths-limited-balance-sheet Gearing (leverage) = - Debt to equity (gearing) ratio = Total liabilities/ Owners Equity 2013: Total liabilities = 13221.8 Owners equity = 9028

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    Text Message Recall Market Segmentation The text message recall app that will be presented to the market will provide customers with the ability to recall a text message sent in error. Regardless of the reason for this mistake‚ this app will give our customers a sense of security knowing that when mistakes happen‚ we are here to help. Being that we serve a wide range of individuals across the globe‚ it is imperative that we are able to divide such a broad target market into groups or subsets

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    Central Issue With the small car market in France undergoing rapid change‚ the strategies of yore are making way for newer methodologies. No longer can a car manufacturer simply make a big car for the wealthy and a small car for the less fortunate. For Ford‚ it is critical that they determine their target market for a new addition to their lineup‚ the Ka. But first‚ Ford needs to determine who that target market is by segmenting it in such a way as to determine the best fit‚ which will be their

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    TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best segments (market targeting)‚

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    billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs‚ charactistics or behaviour who might require separate products or marketing mixes‚ the company will first identifies different way to segment the market and then develops profiles of the resulting market segments. As

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    Marketing Segmentation

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    consisting of market penetration‚ market development‚ product development‚ or diversification. Market development is a strategy involving the search for and exploitation of new markets for a product. Diversification is the process in which a company begins to engage in a new and different type of business. Market penetration is the percentage of a total market which the sales of a company cover. Product development is the process of improving an existing product line to meet the needs of the market” (Marketing

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    hul segmentation

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    with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with low growth. Dogs‚ or more charitably called pets‚ are units with low market share in

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