A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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leading global hospitality company‚ with more than 3‚000 hotels and 500‚000 rooms in 74 countries and territories‚ with more than 135‚000 team members worldwide. The company owns‚ manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts‚ Conrad Hotels & Resorts‚ Doubletree by Hilton‚ Hampton by Hilton‚ Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands adheres to founder Conrad Hilton’s philosophy
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The Leela Palaces‚ Hotels and Resorts is an Indian luxury hospitality group founded in 1986 by Captain C. P. Krishnan Nair‚ who named it after his wife. Currently The Leela‚ as it is commonly referred to‚ is a group of seven luxury palaces and hotels‚ located in Mumbai‚ Goa‚ Bangalore‚ Kovalam‚ Gurgaon‚ Udaipur and New Delhi. The group has plans to open new hotels in Chennai (2012 - September) and later in Coimbatore and Agra‚ Lake Ashtamudi (Kollam‚ Kerala) and Jaipur. Born in an agricultural
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Paul-Alexandru B1 The name of the hotel is Heartbreak Hotel & Resort‚ and you can find the hotel in Brasov‚ a city situated on the central part of Romania. The hotel has 4 stars‚ and is regarded as one of the greatest hotels in the city‚ the type is one resort‚because it is a seasonal hotel. The Hotel has 3 floors‚ with 150 rooms‚ and 5 elevators. This hotel is famous for its services that the hotel offers in the Housekeeping department. The following housekeeping areas in the hotel are: the front desk area
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Summary: The Hotel Paris’s competitive strategy was to use superior guest service and to increase the length of stay and return rate of guests‚ and thus boost revenues and profitability. HR manager Lisa Cruz had to form some functional policies and activities that support this competitive strategy‚ by choosing the required employee behaviors and competencies. She knew that employee selection had to play a central role in her plans. Producing satisfied customers required activities like inbound logistics
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____ 6. Which of the following prohibits discrimination based on marital status? a.|The Civil Rights Act of 1964| b.|State civil rights laws| c.|The Americans with Disabilities Act| d.|The Fourteenth Amendment to the Constitution| ____ 7. A hotel has a policy that requires a person who
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the bad mood finally. Unfortunately‚ when we off the plane‚ Paris got strong rain and rainstorm and the guide told to us that’s very dangerous for us to continue our travel plan‚ the thing we could do just delete all the planning. He took us to the hotel which just have one star and which is near the Paris Airport. I wanted to complain about the room‚ the walls were damp‚ all the things in our room were with dust. I could not image that how I would live in that terrible room for whole night. The double
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three of the Conde Nast Traveller (UK) Reader’s Travel Awards. Chosen as the “World’s Best Destination Spa” in the 2009 Travel+Leisure Reader’s Travel Awards‚ Chiva-Som is also a proud member of the Destination Spa Group and Healing Hotels of the World (Healing Hotels of the World). A secluded world of beauty and serenity‚ Chiva-Som is the “Haven of Life.” Nestled within seven acres of lush tropical gardens‚ our beachfront health resort represents tranquility at its best with luxurious accommodation
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Hilton hotel was founded by Conrad Hilton‚ and established in 1919. It has been operated in 78 countries‚ began with the mobley hotel in cisco‚ texas. The company went public under the name Hilton Hotels Corporation in 1946‚ with a portfolio of 15 properties in 11 states. After spinning off the international unit in 1964‚ Hilton focused on domestic growth in the lodging segment as well as through diversification
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Hotel Front Office – Medium Size Hotel Kyle Beers HTT250 August 15‚ 2010 Prof. Israel Johnson Hotel Front Office – Medium Size Hotel How is the front office important to a hotel? The front office of any sized hotel is the brain of the operation. The front office concludes of employees and departments that make the hotel functional. Front office employees‚ such as front desk employees‚ make reservations via phone‚ check-in/check-out guests‚ address all guest questions‚ and suggest activities to
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