MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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………………………………………………………25 Executive Summary The Armani Group has found itself at crossroads of a great opportunity of tapping into a prosperous market of luxury hotels. Considering the Armani group is the only branded luxury hotel they can take advantage of the “first movers advantage”. The Armani Group has opened up a new branch named: “the Armani Hotels & Resorts”. The decision that they are facing is where to expand into next within the North America. Since the target market is high-income travellers
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Republic of the Philippines University of Cagayan College of Business Education and Administration Hotel and Restaurant management department # 1 Capistrano St. Extension‚ Cagayan De Oro City PRACTICUM REPORT On - The – Job Training HRM 421A and HRM 422A Submitted by: Efren G. Ompoc Jr. BS HRM Submitted by: HRM coodinator March 19‚ 2013 i Dedication This work is dedicated to my family. To my parents Mr. Efren D. Ompoc and Mrs. Rita G. Ompoc for passing on their children the value
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out) Govt.Boys Higher Secondary School‚ Nilakkottai. ❖ Diploma in Hotel Management & Catering Technology (2000 to 2003) Sri Balaji College of Hotel Management & Catering Technology‚ Trichy. Approved by A.I.C.T.E Govt of India - New Delhi. ❖ Doing MBA – Hotel Management in IIBMS – The Indian Institute of Business Management and Studies. Approved by Maharastra Govt Regd. TRAINING EXPERIENCE ▪ GRT GRAND DAYS - Chennai‚ in F&B Service - From 6.12.2000 to 10.1.2001
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professionalism‚ and general recognition of human beings as most important resources. These were the main reasons which led us to develop an autonomous system for hotel management. The work of hotel management i.e. keeping all the records up to date by manually entering the records in registers is likely to be not error prone and the work is tiresome. The main features implicated in this management system are- • A computer based management system is designed to handle the entire primary Information
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minutes? QUALIFICATION PROCESS Thank you for calling the HOTEL NAME‚ where we GURANTEE OUR SERVICE‚ my name is ____________ may I have your name please. (Write down the guest name) Thank you __________ (first name)‚ what excellent service can I offer you today. Sure‚ let me do my best get you a great deal. What brings you to ____________________? (make a comment to the are based upon his reason: If the guest says states “To work on a project”. Then you could respond with = “Great! We
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CHAPTER :1 INDIAN HOTEL INDUSTRY OVERVIEW 1.1 INTRODUCTION Since the opening of the market and the rapid economic development‚ the travel and tourism industry has blossomed. The hotel industry’s fortunes are closely linked to this sector of the economy. But the availability of hotel rooms has not kept pace with the increasing demand. Moreover‚ as India accounts for only 0.5% of the global tourist trade‚ there is immense scope for growth. The World Tourism Organization (WTO) expects the Indian
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PROBLEM AND ITS BACKGROUND INTRODUCTIONS Hotel and Restaurant Management is the one of the growing sector in terms of hospitality. Today’s world is the booming of technological industry. Hospitality management is an important pillar in almost every country’s economy. The emergence of the word ‘hospitality’ is to describe hotel and catering activities. Hospitality creates an impression of hosting and hospitableness‚ which prioritizes guest experiences. Hospitality also suggests a commitment to
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At first glance‚ the budget hotel sector1 looks promising over the long term. It offers a reliable value proposition: a clean‚ dependable‚ inexpensive place to stay for business people and tourists. These hotels offer better facilities than most one to two star hotels or guesthouses in many cities and districts where previously the economy hotel experience could best be described as uncomfortable –all at a similar price level. There is also the potential
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