solution about marketing and the concept of planning and strategy. At the time particularly Mevacor and Zocor hit the market‚ Lipitor just syinthesized by Warner-Lambert and it was still done animal testing or in the other words Lipitor is still developed become great statin in the world. To give alternative solution for the problem number one‚ Lipitor should understand about concept of planning and strategy and arrange suitable planning and strategy with the condition nowadays. Because the Lipitor still
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Citibank eBusiness for Global Corp Banking Setting the stage : Referring to Citibank’s case‚ analyse: 1. 2. 3. Standard Value Chain (primary & secondary) Software applications responsible for step 1 Citibank’s 3-stage e-Business strategy Using Value Chain for a manufacturing company to show how Citi’s products and services assist each part of the manufacturing company’s value chain activity‚ both primary & secondary. Primary Activities Secondary/ Support Activities Goal
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continuous demand; the industry has grown from $75 million to $400 million USD in 15 years (see Exhibit 2 from the case) and all its segments are projected to grow 11.75% on average in 1993. (see Exhibit 1 in the case) Adding to the factors of unattractiveness‚ this industry has limited distribution channels‚ which are also quite specialized and require different attack strategies because they deal with end-users (patients) and suppliers (such as Invacare and Sunrise)
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their superior branding strategy. A company’s brand name is often its most valuable asset. Simply put a "Brand" is a name that consumers associate positive or negative benefits or attributes about a particular product‚ service or company. Many people think of brands as it relates to the supermarket industry. However‚ a brand can be more than just a product name. Strong brands can evoke images of dependability " Maytag"‚ safety "Subaru"‚ luxury " Tiffany" or in Apple’s case "cool or hip and technologically
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An Organization’s productivity and efficiency depends to a large extent on what employees think or perceive about their organization. It is a well-known concept that “If you keep your employees happy‚ they will make your customers happy”. So to make them happy or motivated‚ challenging jobs‚ tasks‚ assignments are to be provided along with better or superior environment to excel in. As a result‚ we can have two benefits; on one hand it will enhance the employees’ job experience and on the other hand
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Conceptual Art in “Exit Through the Gift Shop” The definition of good art or a good artist have changed since the eighteenth century from meaning a skilled person with skilled art to not so much as skilled‚ but a more original person with authentic and genuine work. In "Exit Through the Gift Shop"‚ new ideas and authenticity is strongly demonstrated within each street artist’s art by using innovation‚ individualism‚ and devotion to art as a vocation. Then‚ Banksy attempts to express how the modern
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Street Art Anthropology In the film “Exit Through the Gift Shop‚” Theirry Guetta aka Mr. BrainWash‚ focuses on the exploration of underground street art‚ where he accidentally encounters his new focus and passion. So where does anthropology tie into street art? Throughout this documentary there are many anthropological terms that can be discussed. From the cultural relativism of street art societies‚ to the ideology behind street art culture itself‚ there are many different beliefs and opinions
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succeeded in outfitting all their cars with patented wireless technology‚ which I would classify as a strong point for competitive advantage‚ and at the same time mitigating the threat of new entrants. Bargaining Power of Buyers Just as stated in the case‚ Zipcar was the perfect answer for customers who wanted to rent a car for few hours in their home city. That just goes to say that zipcar had a target niche market and fully utilized technology in their business modeling. Contrary to the traditional
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costs and manufacture different TV models. Threat from new entrants (very high) – After Vizio’s success in the market‚ the entry barrier to the industry created by large brands previously lowered down significantly. New players can pursue similar strategies as Vizio’s by partnering with TV manufacturers and key component makers to lower costs. They may dilute Vizio’s competitive advantage – cost advantage (discussed in Q2) and challenge Vizio’s market position in the LCD TV industry directly. Bargaining
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numerical sequencing‚ used by Intel. To differentiate from competitors and solve the problem of market confusion among the product offerings‚ Intel developed an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy‚ Intel was established as a brand‚ a reliable and premium brand‚ ably transferring the equity of “386” and “486” microprocessor to Intel‚ the company and to distinguish Intel products
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