1. The chief economist for Argus Corporation‚ a large appliance manufacturer‚ estimated the firm’s short-run cost function for vacuum cleaners using an average variable cost function of the form. AVC= a + bQ+ cQ^2 (the 2 is suppose to be exponent) Where AVC=dollars per vacuum cleaner and Q=number of vacuum cleaners produced each month. Total fixed cost each month is $180‚000. The following results were obtained: Dependent Variable:AVC R-Square
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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PRINCIPLES OF COST CONTROL 1.1 Introduction Cost is important to all industry. Costs can be divided into two general classes; absolute costs and relative costs. Absolute cost measures the loss in value of assets. Relative cost involves a comparison between the chosen course of action and the course of action that was rejected. This cost of the alternative action - the action not taken - is often called the "opportunity cost". The accountant is primarily concerned with the absolute cost. However‚
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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------------------------------------------------- ASSIGNMENT ON COST CONTROL AND COST REDUCTION ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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INTERNATIONAL B-SCHOOL SUBJECT: FINANCIAL & COST ACCOUNTING Total Marks: 80 N.B.: 1)Allquestionsarecompulsory 2) All questions carry equal marks. Q1) ABC Ltd. Produces room coolers. The company is considering whether it should continue to manufacture air circulating fans itself or purchase them from outside. Its annual requirement is 25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition‚ ABC Ltd will have to incur costs of Rs 1.50 per unit for freight and Rs 10‚000
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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other. The fairly new‚ and steadily rising name of the Brand Ambassador is now the epitome of many product lines. GC Marketing Services states‚ “a capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing‚” (Cicchetti‚ 2011). What does a Brand Ambassador do exactly? Many of us might depict one as a celebrity endorsing a product. You might recall famous athletes as sponsors of name brand shoes‚ clothes‚ cars‚ etc. You might think they are similar
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self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really got the consumers to buy brand name items. But‚ most people don’t know where the brand Nike originated from. You might be surprised to know that one of the world’s dominant shoe‚ sports equipment and clothing brands was named after the Greek goddess of
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