Mission & Values McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win‚ which center on an exceptional customer experience – People‚ Products‚ Place‚ Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience. McDonald’s Values We place the customer experience at the core of all we do. Our customers are the reason
Premium Customer service Customer
McDonald’s: Environmental McNasty? The truth behind its corporate irresponsibility. As the world’s largest franchised corporation‚ with over 31‚000 restaurants in 120 countries employing 1.5 million people‚ McDonald’s is also one of the greatest consumer contributors to the trash epidemic facing our world today. As a corporation that boasts of its environmental responsibility‚ the question is: are they doing all they can. First‚ a few little-known facts: A typical McDonald’s restaurant
Premium Food Nutrition Ethics
CHAPTER 2 McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture James L. Watson On a cold winter afternoon in 1969 my neighbor‚ Man Tsochuen‚ was happy to talk about something other than the weather. Over tea‚ Mr. Man continued the saga of his lineage ancestors who had settled in San Tin village‚ Hong Kong New Territories‚ over six centuries earlier. Local history was our regular topic of conversation that winter and the story had already filled several
Premium Fast food
Name: Sunny Sopal Roll No: 34 PGDM-Communication Subject: Communication strategies of McDonald’s CORPORATE COMMUNICATION Communication is simply the act of conveying‚ exchanging and transferring the information between two or a group of people or from one place to another through the exchange of thoughts‚ messages and ideas by speeches‚ visuals‚ signs‚ gestures‚ signals‚ writings‚ behavior or any activity that helps communicating the information. Corporate communication is a communication
Premium Public relations
AL Internal | Strengths | Weaknesses | 1. STRONG BRAND IMAGE 2. STONG GLOBAL PRESENCE 3. STONG FINANCIAL PERFOMANCE 4. Large Market Share 5. Specialized Training for Managers (Hambuger University) 6. Customer focus 7. 80 % franchise | 1. HIGH TURNOVER RATE 2. Lack of variations in seasonal products 3. Unhealthy food image 4. Quality concerns due to franchised operations | External | Opportunities | Threats | 1. Global expansion into newly developed parts of the
Premium Marketing Franchise Nutrition
Outline reasons for the fast global growth of McDonald’s. There are two major drivers of globalisation: declining trade and investment barriers and technological change. The rapid growth of McDonald’s is due to the skill and competence of them and also the appeal of their product. The combination of local knowledge and entrepreneurial spirit of the franchisee is one of the reasons for McDonald’s fast growth. 80% of McDonald’s is Franchise owned. McDonald’s Big Mac hamburger is or is supposed to be
Premium Geert Hofstede
2.1 McDonald’s Corporation About McDonald’s company today Since its incorporation in 1955‚ McDonald’s Corporation has not only become the world’s largest quick-service restaurant organization‚ but has literally changed Americans’ eating habits--and increasingly the habits of non-Americans as well. On an average day‚ more than 46 million people eat at one of the company’s more than 31‚000 restaurants‚ which are located in 119 countries on six continents. About 9‚000 of the restaurants are company
Premium Hamburger
McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years‚ the health conscious trends have become increasingly popular. Moreover‚ many scientific studies and findings have surfaced and successfully confirmed that children’s
Premium Happy Meal Fast food Fast food restaurant
A key element of McDonald’s strategy since the beginning has been the policy of the company to own all property on which a McDonald’s outlet was built‚ regardless of whether that location was franchised or company-owned. Rental income varies from property to property‚ but it has been estimated that McDonald’s generates more money from its rent than from its franchise fees. McDonald’s real estate holdings and rent generated from these holdings are an important component of the company’s value and
Premium Fast food Customer service Hamburger
Forecasting: The McDonald ’s Way McDonald’s is a well-known worldwide franchise and has been around since the 1950s. Serving customers for over 50 years successfully entails a strong inventory and operations management system. “McDonald ’s is the world ’s #1 fast-food company by sales‚ with more than 33‚500 restaurants serving burgers and fries in 119 countries” (University of Phoenix [UOP]‚ 2012‚ p. 2). To maintain and continue a successful franchise operation‚ quality food items‚ and highly successful
Premium Forecasting Prediction Futurology