but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition with innovative thinking in restaurant management and operations‚ through successful
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MCDONALD & COMPETITOR KFC Introducing McDonalds and Its Direct Competitor KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. Brief History Of Mcdonalds
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our American way of life and the health and well being of our citizens. I assume it is all of that and more. Rather ambitious for a 30-minute Quest Club paper! Let’s begin with a word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden
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and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony
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Analysis S No. Name Ratio (%) Strength/ Weakness 1 Net profit margin 18.34 Strength 2 Operating profit margin 27.39 Strength 3 Return on equity 32.23 % Strength 4 Return on assets 15.15 % Strength 5 Total revenue in Europe 3.23 % Weakness 6 Total operating income (Europe) 66.07% weakness 7 Total assets (Europe) -3.16% Weakness 8 Total Expenditures (Europe) 9.71% Weakness 9 Sale growth 6.14% Strength 10 Dividend growth per share 28.8% Strength 11 Total asset s 0.82%
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KFC (Kentucky Fried Chicken) INTRODUCTION: KFC is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s largest fried chicken chain and the second largest restaurant chain overall after McDonald’s‚ with over 17‚000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during
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MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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the wide diversity across the country. Recently‚ McDonalds has decided to expand into Bangalore in a big way. Praveen Bose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in India. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in India. "We are here for the long haul‚" Amit Jatia‚ joint venture partner‚ McDonalds India (western region) said while announcing the opening of its Bangalore outlet. McDonalds is finally up and running in Bangalore‚ trying to
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SWOT Analysis Strengths： 1) Largest fast food market share in the world. 2) Strong source of funding. 3) Expansion in low cost. 4) Successful Advertising and marketing. 5) Complete management system. Weaknesses： 1) Unhealthy food menu. 2) Bad working environment. 3) Negative publicity. 4) Invariable food menu. 5) Limited various development from the stable brand image. Opportunities： 1) The giant marketing still can be developed‚ such as China. 2) Increasing demand for healthier food. 3) Digital
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