Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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positioning. To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products To identify the expectation and perception of consumers towards the brand Parle G. 1.3: Scope of the study The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd‚ Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G‚ Brand positioning‚ Product profile‚ Customer
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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more products to satisfy their customers they need to utilize their working capital wisely to maintain their day-to-day operations. Businesses tend to focus on either profitability or liquidity and for Target this is no different. So‚ if Target wants to know how profitable they are‚ they can access
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Working capital management is the toughest task for the business growth. It is very important that‚ we go for funding requisite amount in form working capital as per the needs of the business in appropriate time. Hence it is pretty encouraging that‚ every entrepreneur looks for an appropriate working capital (Investorword’s.Com. 2013) for the business. Phase – 1 Sales – The sales are increasing by $4 million each year and it may be accepted as SNC started it’s business in the year 2006 and would
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Working Capital Management Frank DeCosta‚ Dianna May‚ Julie Ormston‚ and Yasir Zaidan FIN/571 July 17‚ 2014 G. Willis Working Capital Management Finagle A Bagel was purchased in 1998 by Alan Litchman and his wife Laura Trust. At the time Finagle had been in operation for 4 years and operated out of 4 locations. Having come from a corporate background with no bagel baking experience‚ Alan and Laura faced with many financial and operations decisions with their purchase. Situations such as
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[pic] CONTENTS 1. Executive Summary 1 2. History of coal India 3 3. About C.M.P.D.I 4 4. Services offered by C.M.P.D.I 7 5. Wages and salary administration 16 6. Definition 17 7. Factors affecting wages and salary structure 18 8. Criteria for fixation of wages and salary 19 9. National Coal Wage Agreement Preamble 21 10. Wages and salary structure for non executive employees 23 11. Wages and salary structure for executive employees
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Capital Budgeting Assignment #2 Breana N. Rainge 23. Bauer Industries is an automobile manufacturer. Management is currently evaluating a proposal to build a plan that will manufacture lightweight trucks. Bauer plans to use a cost of capital of 12% to evaluate this project. Based on extensive research‚ it has prepared the following incremental free cash flow projections (in millions of dollars): | Year 0 | Year 1-9 | Year 10 | Revenues | | 100.0 | 100.0 | -Manufacturing expenses (other
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Product Planning and Control EMBA :2013-2015 ROHIT BHOWMIK AVINASH JHA AJAY POTEKAR SHREYAS RANADE - 80118130009 80118130029 80118130055 80118130058 Founded 1892‚ with an investment of Rs.295 Headquarters Kolkata (West Bengal)/ Bangalore (Karnataka)‚ India Products ◦ Bakery products‚ including biscuits‚ bread‚ cakes and rusk‚ and dairy products‚ including milk‚ butter‚ cheese‚ ghee and dahi Revenue ◦ 46.70 billion (US$790 million USD) (2011) Profit
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