Study in Cross-Cultural Management JAMES R. LINCOLN‚ HAROLD R. KERBO‚ and ELKE WITT ’ENHAGEN* From a series of qualitative interviews with Japanese managers and German managers and workers in thirty-one Japanese-owned companies in the Dusseldorf region of western Germany‚ this article discusses differences in cultural patterns and organizational styles between the German and Japanese employees and the problems these pose for communication‚ cooperation‚ and morale. First‚ we deal with cultural contrasts:
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Brief Integrative Case 1 Cross-Cultural Conflicts in the Corning–Vitro Joint Venture Vitro is a Mexican glass manufacturer located in Monterrey‚ Mexico. Vitro’s product line concentrates on drinkware but includes dozens of products‚ from automobile windshields to washing machines. Vitro has a long history of successful joint ventures and is globally oriented. Corning Inc. is most famous for its oven-ready glassware; however‚ Corning has diversified into fiber optics‚ environmental products
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Special Challenges Associated with the Service Communications Strategy 1. Intangibility and inseparability present special challenges. First‚ services are often consumed as a shared experience with “other customers‚” mistargeted communications may result unanticipated consequence. Two diverse target markets must respond differently to the same communication at the same time. Service managers should also be aware that the firm’s communications are interpreted as explicit service promises that consumers
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organizations and styles of management are becoming increasingly similar. However‚ this conversion has a limit. Some cross-cultural differences will not disappear so easily and managers will have to understand and appreciate these cultural oddities’ if they wish to run a successful business. Let us take China and France as examples of two very different countries that may have cross-cultural problems while doing business. First we will give a general overview of the two countries and then discuss some
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My case study title is “Cultural Intelligence and its impact on business” (Kanan Thakerar‚ 2013). This article speaks about the author’s experience through his journey on an international airline and his views on cultural intelligence and customer service. With the aid of contextual model of intercultural competence (Neuliep‚ 2009) following are the issues and conflict presented. The author feels that the service providers lacked in communication and that they were not able to process information
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Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior PSY/322 February 24‚ 2014 Susan Rusnak Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior Case Studies This study emphasizes cultural differences of consumer behavior in the international market place. This study will evaluate the consumer behavior and purchasing decisions. Consumer behavior as it related to emotional and cognitive consumer reactions. Cross cultural
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projects‚ since experts in various specialties can provide valuable services. However‚ it is advantageous to understand how the different parts of the process fit together. Waste‚ excessive cost and delays can result from poor coordination and communication among specialists. It is particularly in the interest of owners to insure that such problems do not occur. And it behooves all participants in the process to heed the interests of owners because‚ in the end‚ it is the owners who provide the resources
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Conflict Resolution Introduction The team assignment for week four challenges team members to think about the development of their respective careers. We are reminded to take notice that the responsibilities of a leader will increase. The increase could possibly entail being tasked with many different jobs‚ such as managing conflict‚ handling communication challenges among co-workers or team members‚ or addressing organizational communication needs. There is a general consensus of people disliking to speak
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Chicken’s Cross-cultural Marketing Strategies in China from the Point of View of Cultural Identity Introduction With the acceleration of the process of economic globalization‚ enterprises face the consumer behavior differences caused by the cultural identity between countries inevitably in the process of international operations. So‚ corporate marketing executives should understand the cultural background of a country and develop effective marketing strategies accordingly. In cross-cultural
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Ranked as the fifth most successful non-profit organization of 2012‚ the American Red Cross saves the lives of people every single day all across the globe (“Top”). They provide services such as disaster relief‚ support for America’s military families‚ health and safety training and certification‚ lifesaving blood‚ and international services. Supplying over 40% of blood and the blood products in the U.S.‚ the Red Cross plays a critical role in the nation’s healthcare system. Without their incredible
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