| | |Assignment Cover Sheet | |Lecturer’s Comments Form
Premium Singapore Airlines Airline Flag carrier
Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
Premium Singapore Airlines Airline
CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
Premium Tourism
Tourism in Singapore is a major industry and attracts millions of tourists each year.[1] Its cultural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese‚ Malay‚ Indian and Arab ethnicities. It is also environmentally friendly‚ and maintains natural and heritage conservation programs. As English is the dominant one of its four official languages‚ it is generally easier for tourists to understand when speaking to the local population of the country
Premium Singapore
MANAGING WORKPLACE DIVERSITY INDEX: Abstract Introduction Discussion History Discrimination Legislation Discrimination faced by LGBT community Laws and regulations Laws protecting LGBT community in United Kingdom Conclusion References Abstract Sexual orientation is a serious concern these days prevailing in the society as well as workplaces. Chauvinism is followed in place of equality. Equality is one factor which concerns the most in today’s world. Equality is the current term for
Premium Sexual orientation Homosexuality LGBT
1 The best known IT system‚ and the one that plays a most significant role in Singapore ’s trade‚ is TradeNet. TradeNet is an EDI system that links over 12‚000 traders (an increase from 1‚000 in 1990)‚ support companies‚ and government agencies that are involved in Singapore ’s international trade‚ for the purpose of exchanging trade documents electronically. Through TradeNet‚ companies and agencies can submit‚ directly from their computers‚ documents such as trade declarations
Premium International trade Electronic Data Interchange Singapore
Globalization is a process of interaction and integration among the people‚ companies‚ and governments of different nations‚ a process driven by international trade and investment and aided by information technology. There are varying degrees of economic integration ranging from theoretically completely free trade to the use of preferential trade agreements to stimulate relationships between specific trade partners. Removing trade barriers comes with costs and benefits‚ depending on the degree of
Premium Economic growth Economics Capitalism
[pic] Final year project What can person do to become an effective communicator in diversity workplace within China? Abstract With the progress of science and technology‚ the continuous development of economy and China ’s entering into WTO‚ many foreigners set up a factory and come to work in China. Now China is facing a situation of diverse workforce. Therefore‚ how to become an effective communicator is a hot topic in China. The purpose of this study is to
Premium Culture
1 Tourism in Singapore: An Overview of Policies and Issues Brenda S.A. Yeoh‚ Tan Ern Ser‚ Jennifer Wang and Theresa Wong The management of tourism in Singapore has undergone various changes over the decades. The adoption of different policies and strategies aimed at promoting and championing tourism in Singapore has been subject to socio-economic changes on the local and global fronts. A deeper understanding of the issues pertaining to tourism development in Singapore necessitates a review
Premium Tourism
1.0 Introduction The presence and use of borrowed words and discourse particles in Colloquial Singapore English (CSE) have been widely studied by linguists (e.g. Lim‚ 2007; & Deterding‚ 2007). It is also widely accepted‚ both amongst scholarly literature and within the general population‚ that CSE (its lexicon/syntax/etc.) is predominantly Chinese- or Malay-based and that Tamil has only had minimal influences (Leimgruber‚ 2009). However‚ little thought has been given‚ by the general population
Premium Singapore