ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing the
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Executive Summary Eagle Motors Ltd is a well-established Swedish Car Manufacturing Company trying to set up their firm in Australia. In order to compete successfully in the car industry in Australia‚ Eagle Motors Ltd needs to conduct an analysis of the industry context in which they would like to operate. Using the porters five forces model‚ this provides a detailed analysis of the competitive nature of the Australian car industry and also it suggests an appropriate competitive strategy for Eagle
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changes and upgrades have been made in the improvement of cars. Be that as it may‚ until today‚ the 21st century‚ individuals are as yet utilizing gas or petrol fuel for cars. As for now‚ the talk of the town is hybrid cars. Hybrid cars are turning out to be progressively well known because of the cost of petrol which is going up and the attempt to save the environment. Hybrid cars are being assembled to look like gas powered cars. Although hybrid cars are not really mainstream yet‚ definitely there
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Tesla Motors 1. Research and write a brief history of the company‚ it mission and vision statements. The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM‚ Ford‚ Honda‚ Toyota‚ VW‚ BMW etc. In the traditional auto industry‚ consumer power is relatively high‚ given relatively low switching costs and a vast choice of relatively substitutable products
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2015 What Makes a Car Better? “It’s what non car people don’t get. They see cars as just ton-and-a-half‚ two-tons of wires‚glass‚metal‚ and rubber. That’s all they see. People like you or I know‚ we have an unshakable belief that cars are living entities. You can develop a relationship with a car. And that’s just what non-car people don’t get‚” says Jeremy Clarkson‚ who is the host of Top gear‚ one of the popular television shows ever produced. As Jeremy Clarkson said‚ Cars are living entities
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Driverless Cars How many times have you had long road trips‚ that you and your best friend just go to have a great time.Just think about how sedimental driving really is and with these new driverless cars‚ you won’t have the opportunity to teach the future generations how to drive. It’s not a good idea to move the us into a driverless car society because‚ it will cost a lot‚ the new technology can’t replace the driver‚ and there are many safety issues along with this new technology. A Lot of money
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Americans are hurt or killed in car accidents. Many factors can play into an accident. Road condition‚ mechanical failure‚ driver error‚ or simply an ’act of God’? Despite the countless reasons for a car accident‚ one factor is always present‚ no matter what the case: physics. Every accident that has ever occurred has involved physics. Using references found in the class text‚ in science journals‚ and on the Internet‚ I will prove this to you. Take‚ for example‚ two cars traveling in opposite directions
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Buying a Car Choosing between buying and renting a car can be hard‚ because both have their pros and cons to them. Personally I would buy the car because you can do what you want with a car that you own. There are different factors you should look at when deciding which one you should choose. You should look at upfront cost‚ monthly payments‚ and vehicle return process. Upfront cost is a good factor to look at when you are deciding whether to buy or rent a car. When you are renting a car you have
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Car insurance is insurance that is purchased for cars‚ trucks‚ motorcycles and other vehicles. The primary aim of a car insurance is to provide financial protection against any physical damage and/or injury to people that may be caused due to a traffic collision and also against liabilities that might arise from them. It is mandatory for cars and it adds up to the cost of owning a car. So it has now become a necessity to get a cheap insurance especially when the cost of owning a car has been on the
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factors mentioned previously‚ car firms must heavily invest in research and development. New comers to the industry may find it difficult to compete with the investments made by existing large firms. • It is anticipated that the ways of being able to over come the barriers to entry in this industry would be to enter the market with vehicles that consume other forms of energy and vehicles that are environmentally friendly. • As mentioned previously‚ Chinese cars are entering the industry. It
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