ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 5‚ May 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ RETAILERS ATTITUDE TOWARDS BRITANNIA BISCUITS (A STUDY WITH SPECIAL REFERENCE TO RURAL AREAS OF TIRUNELVELI) F.MOHAMED SABURA*; DR.T.VIJAYAKUMAR**; ABDUL HAMEED*** *Research Scholar‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. **Professor & HOD‚ PET School of Management Studies‚ PET Engineering College‚ Vallioor‚ Tirunelveli
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The exporters and importers of garments in India have captured the entire world in a unique way. Due to the higher level of industrialization‚ the textile importers and exporters of the country have pioneered the import export industry‚ creating new trends in the International market. The growth of the textile industry started happening in India around the year 1992‚ which was the start of liberalization as well. Even the Government of the country framed encouraging rules and policies that led to
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association with people thereby enhancing brand personality * How to break the negative connotation of “Being fashionable” * What inspires people to buy Lakme products * Are people brand loyal to lakme * To identify the peoples opinion towards Lakme’s products * To offer some finding and suggestions to the
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society‚ not only because of the vicious nature of the crimes but also due to the impact the Jack the Ripper murders had on society. The crimes by Jack the Ripper highlighted a number of differing views towards women prevalent in 19th Century London. In late 19th Century there was a changing attitude towards women‚ causing ambiguity in the views of women at the time. Through the use of primary documents‚ this essay intends to illustrate the view of women in late 19th Century London. These views of women
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LITERATURE REVIEW Some literatures were reviewed in the course of this study. These include the previous researches which are as: 1. Sourabh Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically
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Contribution of education sector toward economic growth Abstract This report is design to show the increase in economic growth of country with the development of its education sector. An increase in the capacity of an economy to produce goods and services‚ compared from one period of time to another is known as the economic growth of a country‚ which shows the development of a country. Nations cannot be developed without investing in education. Education is
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teenagers’ life. Nowadays‚ many teenagers are avid users of social media sites. Accessing sites such as Facebook and Twitter can be a fun way for teenagers to relax and keep in touch with their friends. For the vast majority of teenagers across the world‚ using social media sites is a daily part of life. Studies show that nine out of ten teenagers are daily users of these sites. Here in MSU-IIT‚ social media sites have become an influential part of a teenager’s lifestyle. It is a great way for them
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Topics |Page No. | | |List of Tables |1 | |List of Charts |3 | |1. Introduction |5 | |Project description |7 | | Problem Statement
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Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
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The Influences of Islamic Culture towards Architecture I. Introduction Islamic architecture encompasses a wide range of both secular and religions style from the foundation of Islam to present day. Most of the building is influenced by Islamic element with variety of style in which are Persian style‚ Indo-Islamic style and Indonesian-Malay style. II. Body A. The first style of Islamic culture that influences the architecture is Persian style. 1. Persian style can be identified
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