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    According to Creswell (2009). Creswell (2009) additionally shares collecting data to analyze and interpret behavior is significantly different from quantitative method due to purposeful sampling. In this process open-ended data is observed unlike the traditional process in quantitative method. Qualitative method is more of hands on inquiry going directly to the scene of where the problem occurs. Speaking directly to the participants is required in the qualitative process. Creswell (2009) states

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    research — Exploratory or conclusive research (descriptive or causal) Approach to research — Deductive or inductive Research design or research strategy — ‘True’ or ‘Quasi’ experiment — Ethnography‚ case study‚ action research‚ survey — Creswell (2009) also includes qualitative‚ quantitative‚ mixed methods Time frame of research — cross-sectional or longitudinal 5 BPP BUSINESS SCHOOL Qualitative vs Quantitative Definition of Quantitative — adjective of‚ concerned with‚ or

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    validate findings. The reason for collecting both quantitative and qualitative data is to bring together the strengths of both forms of research to corroborate the results (Creswell‚ 2008). The basic idea is that integrating quantitative and qualitative data maximizes the strengths and minimizes the weaknesses of each type of data (Creswell & Plano Clark‚

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    all researches‚ qualitative research is a type of research that seeks answers to a question. It is systematically conducted and it also involves the collection of evidence of the research process; data collection‚ data analysis and report writing (Creswell‚ 2012). However‚ the uniqueness of qualitative research is that it captures people’s live experience of the social world instead of world of nature (Liamputtong‚ 2009). It reveals the social reality of individuals‚ groups‚ and cultures. The study

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    References: Babbie‚ E. (2007). The practice of social research. (11th ed.). United Kingdom: Thomson Wadsworth. Creswell‚ J.W. (2009). Research Design: Qualitative‚ quantitative and mixed methods approaches. Los Angeles‚ CA: Sage Publications. Creswell‚ J.W. (2007). Qualitative inquiry & research design: Choosing among five approaches. Los Angeles‚ CA: Sage Publications. Melendez‚ F.A. (2005). The Latina Value Scale revised: A cross-sectional

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    qualitative study use the introduction to provide the audience with a narrative to introduce the topic‚ to identify that the topic is well-established‚ beginning with the general problem‚ then focusing on a specific problem and its consequences (Creswell‚ 2009; Harley‚ Buckworth‚ Katz‚ Willis‚ Odoms-Young & Heaney‚ 2007; Laureate Education‚ Inc.‚ 2009). The authors additionally use the introduction to justify the importance of the problem associated with the topic‚ identify discrepancies in literature

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    Research (Creswell‚ 2008). Each table includes chapter numbers and page numbers to guide you to the most relevant sections of the text book. Reference Creswell‚ J. W. (2012). Educational research: Planning‚ conducting‚ and evaluating quantitative and qualitative research (4rd ed.). Upper Saddle River‚ NJ: Prentice Hall. Descriptions of Basic Research Designs Develop an original and concise description of each research design. The appropriate sections of the Creswell text are

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    phenomena occur and test hypothesis constructed before data are obtained to study large number of people in a determined community or population (Creswell‚ 2009). Other strengths of quantitative research are that based on the findings the researcher can make generalizations when the collected data is based on random samples of significant size (Creswell‚ 2009). In quantitative research the data is precise and numerical and can be collected relatively quick‚ also analysis of the data can be performed

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    services to gather information. A cross-sectional study can examine current attitudes‚ beliefs‚ opinions‚ or practices. Attitudes‚ beliefs‚ and opinions are ways in which individuals think about issues‚ whereas practices are their actual behaviors (Creswell‚ 2008). They are used to gather information on a population at a single point in time. An example of a cross sectional survey would be a questionnaire that collects data on how parents feel about Internet filtering‚ as of March of 1999. A different

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    06-Creswell (Designing)-45025.qxd 5/16/2006 CHAPTER 8:59 PM Page 110 6 COLLECTING DATA IN MIXED METHODS RESEARCH R esearchers collect data in a mixed methods study to address the research questions or hypotheses. The data collection procedure needs to fit the type of mixed methods design in the study. This requires using procedures drawn from concurrent forms of data collection‚ in which both the quantitative and qualitative data are collected concurrently‚ or from

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