Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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Birch Paper Company Birch Paper company is a medium-sized‚ partly integrated paper company‚ producing white and kraft papers and paperboard. The company has four producing divisions and a timberland division. The responsibility structure of the Birch Paper Company and all of its divisions is a Profit or Investment Centre‚ which is stated in the case: For several years‚ each division had been judged independently on the basis of its profit and return on investment. Top management had been working
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world and us as individuals‚ and the abuse of any of these revolutionary inventions could lead to severe consequences. It’s not uncommon to see these cases happen throughout the nation‚ but of all the possible problems that could occur‚ the most detrimental situation‚ in my opinion‚ is addiction. Addiction‚ regardless of its kind‚ has become a worldwide epidemic which makes it more challenging to solve. Many recognize it as well‚ which explains the anti-smoking commercials‚ anti-gambling billboards
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Mendel Paper Company Mendel Paper Company Contribution margin is equal to revenue minus certain costs. The following is the contribution margins by product line for the next fiscal quarter for Mendel Paper Company. Computer Paper = 30‚000 units x $14.00 = $420‚000 30‚000 units x $6.00 = $180‚000 420‚000 – 180‚000 = $240‚000 contribution margin (cm) Napkins = 120‚000 units x $7.00 = $840‚000 120‚000
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Mendel Paper Company Mendel Paper Company has been doing relatively well with the sales of computer paper‚ napkins‚ place mats‚ and poster board. With more people eating out‚ the demand for napkins and place mats have increased. Computer paper and poster boards have slowly increased in demand as well. However‚ there is concern at the company with the fixed cost of operations. Marlene Herbert‚ the plant superintendent‚ said‚ “As we have automated our operation‚ we have experienced increases in fixed
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metrics were used to monitor flow of information. Apart from issues such as Training and Workload management it was observed that existing system functionality was not being utilized. There were data integrity issues throughout the process. Business Solution Detailed end-to-end process mapping from origination to loan servicing was done and 150+ process maps developed. A base lining and benchmarking exercise was carried out and 80+ metrics identified. Genpact Six Sigma and Domain experts worked with
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TOTAL VALUE OF DEAL Rs. 115.56 Rs. 104.62 PINKERTON’S 1987 408.3 381.7 26.6 27 -0.4 1988 363.387 332.4991 30.8879 21.80322 9.084675 1989 323.4144 294.3071 29.1073 19.08145 10.02585 1990 287.8388 260.4942 27.34469 16.69465 10.65004 1991 302.2308 271.2521 30.97866 17.52939 13.44927 1992 317.3423 284.8147 32.52759 18.40585 14.12173 INCOME COServices GROSS PROFIT OP EXP OP PROFIT PBT NET OF TAX 1986 367.7 342.5 25.2 24.5 0.7 0.462 -0.264 5.995886 6.617059 7.029025 8.876518 9.320344
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AEGISPEOPLESUPPORT CASE STUDY AT Aegispeoplesupport‚ corporate social responsibility defines everything that they stand for and do. They actively implement programs for improvement of society and the environment. Every year‚ they better their contribution to the environmental and social causes both financially and with respect to corporate social responsibility. They support social causes around the globe and encourage its employees to contribute towards the communities they live in. They support
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Ebola: Worldwide Annihilation? A movie‚ Outbreak‚ came out some years back and it put the threat of the Ebola virus smack dab in my face. Never‚ at that time‚ had I heard of a real-life present-day killer virus. Of course I learned about the Black Plague that occurred centuries ago killing masses of people. But in my day‚ no. Nothing outside of the common cold. It was horrifying. But this movie was fiction‚ right? The truth that it was based on is what this essay will focus on. This paper will explore
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of goods and services from one profit center to another in companies that have a significant number of these transactions. The objectives of this case is whether the Northern Division of Birch Paper Company should buy corrugated boxes for a new product internally from the Thompson Division at a transfer price higher than the market price‚ or from one of their external suppliers. Also‚ should the vice president of Birch Paper Company take any action on the bidding price or final purchase decision
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