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    Traditional Architecture vs Modern Architecture Architects should be designing structures by incorporating vernacular styles into new technologies. Let us briefly look into the meaning of Architecture- according to Vitruvius‚ a Roman Architect‚ Architecture is a multi disciplinary field‚ including within its fold Mathematics‚ Science‚ Art‚ Technology‚ Social Sciences‚ Politics‚ History‚ Philosophy and so on. Now that we know what Architecture is‚ what are its main purposes? It has two main purposes

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    Ethos Logos Pathos

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    Raise you hand if you would pay for gas today if you knew the price was going down tomorrow. Who would right? We need to use gas every day and we pay so much to buy it. Most people like to save money but only when it’s convinient. Esurance has made saving money easier than ever on a product we buy every week. Thesis Statement: Esurance states that with the Fuelcaster™‚ the gas price predictor this will no longer be a problem. Ethos- credibility Observing the element of ethos

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    think‚ what doesn’t kill you makes you stronger is well known across hundreds of nations all over the world. what doesn’t kill you makes you stronger has been around for several centuries and has a very important meaning in the lives of many. It would be safe to assume that what doesn’t kill you makes you stronger is going to be around for a long time and have an enormous impact on the lives of many people. Social & Cultural Factors what doesn’t kill you makes you stronger has a large role

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    BMW: AN EXERCISE IN ALIGNING IDENTITY‚ BRAND AND REPUTATION* BMW‚ the German car manufacturer‚ has been strategically focused on premium segments in the international car market. With its BMW‚ Mini and Rolls-Royce brands‚ the company has become one of the leading premium car companies in the world. BMW’s strong identity and marketing campaigns are often credited as the building blocks of the company’s continuing success. There are four values that define the BMW identity inside the organization

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    Brand Equity

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    Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion

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    Star Apple Sap

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    CHAPTER I PROBLEM AND ITS SETTING Statement of the Problem The researchers aim to know the effectiveness of using star apple sap as a correction fluid. Specifically‚ this study aims to answer the following questions: 1. What is the effectiveness of using star apple sap as an alternative correction fluid in terms of its: Smoothness Quick Dry Cost 2. How quick will it be dry in terms of its: Smoothness Water Base Extra Coverage 3. What will be the quality in terms of its: Smoothness

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    architecture

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    The 12th International Conference of International Association for Computer Methods and Advances in Geomechanics (IACMAG) 1-6 October‚ 2008 Goa‚ India Earthquake Risk Mitigation Strategies in India C. Ghosh National Institute of Disaster Management‚ New Delhi‚ India Keywords: Disaster Management‚ earthquake‚ mitigation‚ building codes‚ ABSTRACT: About 59% of India’s land area is under the threat of moderate to severe earthquake shaking intensity VII and higher. In the last 20 years‚ 8 major

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    Sustainable Architecture

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    Sustainable Architecture "Sustainable Architecture" - this phrase in recent years is mentioned a lot. The concept of "sustainable architecture" is associated‚ even identified with the concept of green architecture‚ ecological architecture‚ environmentally friendly‚ energy efficient ... to reach a stable value for the environment human life‚ reduce negative impacts on the environment in the present and future. However‚ although this interpretation is correct‚ but only one aspect‚ because that’s

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    Enterprise Architecture

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    Enterprise Architecture Tool Selection Guide Editorial Writer: J. Schekkerman Version 5.0 2009 Enterprise Architecture Tool Selection Guide Preface Preface An enterprise architecture (EA) establishes the organization-wide roadmap to achieve an organization‘s mission through optimal performance of its core business processes within an efficient information technology (IT) environment. Simply stated‚ enterprise architectures are ―blueprints‖ for systematically and completely defining

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    Tag that Market – Branding with taglines June 6‚ 2012 By Prerana Majumdar A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool‚ if done right. What Taglines Do Good taglines perform three important functions for a brand 1. They cut through marketing clutter and communicate your brand promise in a sticky‚ memorable way. 2. They are an accountability tool in

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