“MARKET SEGMENTATION OF WRIST WATCHES.” A report submitted to IIMT‚ Greater NOIDA as per a fulfillment of full time Post Graduate Diploma in Business Management SUBMITTED TO: SUBMITTED BY: Dr. D. K. Garg Hareram Kumar Chairman‚ ENR- 15033 Ishan Institute of Management 15th Batch PGDBM And Technology ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY 2 A‚ KNOWLEDGE PARK – 1‚ GREATER NOIDA Website:
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brand in 1999. While Seiko is a well-known producer of inexpensive and luxury watches alike in Japan‚ its brand image is significantly different abroad. Their watches are globally considered very reliable and having an excellent price to quality ratio‚ but are not considered luxury and are not held to a high esteem among collectors and watch enthusiasts. In addition to the Seiko Corporation which is best known for their watches‚ the Seiko Group consists of Seiko Instruments Inc. (best known as a producer
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‘Wristwatch use and hospital acquired infection’ Research question The research question in this journal article is‚ does wearing a wristwatch influence the rate of Staphylococcus Aureus and other bacteria present on the hands and wrists of health care workers? Research method The research method used was a quantitative cohort study‚ divided into two groups. Sample group The sample group in the first study were 100 health care workers; 52 wristwatch wearers‚ and 48 non-wristwatch
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[pic] Executive summary: In this one i did my report on the ‘Rolex Watch Company’‚ as we all know that Rolex Comapny is the leading producer of the luxury Wrist watches. And they are the leaders in the field of watch business. In this report i have mentioned the principles of the strategic planning and proters five forces rule and the steeple analysis. And i have apllied all these to my company which ‘Rolex’. And how they are implementing the strategies. Secondly‚ i have mentioned the effective
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consumption per customer. Now let us analyze the promotional campaigns of Titan watches as the watch industry transformed from growth stage to maturity. Of late‚ the innovation in the wrist watches has mostly been incremental. Thus‚ the product‚ by itself‚ didn’t require to be explained of its functional benefits‚ unless a new line with some features like water proof etc were introduced. When Titan entered the Indian wrist watch industry in 1988‚ the market was in the late growth/ early maturity stage
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running watches. Growing up‚ my whole family was a “running family” so it was only a matter of time before I became a runner too. I will never forget the first day my mom came home with her brand new Garmin watch absolutely RAVING about how it tracked her time‚ distance‚ and pace while she runs. Through the years‚ my family and I have gone through our share of running watches and nothing compares to a Garmin running watch. Especially recently when their new technology introduced a wrist-based heartrate
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brands------Hublot watches Student ID:2049412 Student Name:Liu Hong The brief analysis of the marketing management of luxury brands------Hublot watches Hublot watches was born in 1980s. It is the top class wrist watch that first smelting precious metals and natural rubber raw materials for the brand in Switzerland.it have caused a revolution in clocks and watches when Hublot first come out.No matter tabulation materials or Unique aesthetic concept interpreted by the wrist watch.
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Assignment #1 Category Attractiveness Analysis of Maxima Watches Course Title: “Product & Brand Management” Course Code: MGT 532 Submitted To: Anju Sahni Submitted By: Varun Puri Sr. No. :28 (AG 2) Roll No.R1805 A 19 Reg. No. : 10800464 Lovely School of Business Lovely Professional University Introduction Indian watches market was for long dominated by public sector organisations like Hindustan Machine Tools Ltd. (HMT) and Allwyn (also famous for its refrigerators once upon a
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Swatch Background – The Swatch watches were created in 1983 to design‚ manufacture and sell the next big thing in innovative watch technology‚ their first line of plastic analogue quartz was launched the same year. “A Swatch watch was an expression of joy‚ a provocative statement‚ a warm smile delivered with a flick of the wrist.” (Swatch‚ the swatch revolution section‚ articles the amazing adventure of the second watch). Now named as the number one manufacture of watches in the world The Swatch Group
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INTRODUCTION:- Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item‚ they are now witnessing a fundamental change in perception‚ and are now gaining respect as an essential utility item. For the watch industry‚ time seems in its favor what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians ABOUT THE WATCH MARKET IN INDIA :- Indian watches market was for long
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