THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
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Sociological Theories have certain common characteristics: 1. They are always tentative‚ thorough and economical 2. They should be true 3. They must be tested against the world we can observe or measure 4. They should be relevant to every day life and they should not be obvious SOCIOLOGY AND SOCIETY Sociology Contrasted With Other Disciplines: 1. Sociology is different from Journalism and History. Both Journalism and History describe real events and usually base their descriptions on a hidden theory
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http://www.indiamart.com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps
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FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up
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enough to find a French-owned company that shared his vision. And the name braaap‚ well it was Brad’s nickname for years. “It’s the sound a motocross bike makes when it’s accelerating”‚ says Brad. 2.Identify the key characteristics of their products and service and their
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$Marketing mix is a marketing tool that is uses by the organization to fulfill its target customers and achieve its organizational goals. Marketing tools are classified under these four encompassing categories. * product * Price * Place ( distribution) * Promotion These elements are the basic elements of marketing plan and overall it is known as 4P ’s. (marketing mix‚ 2009) These 4 Ps are the parameters through which the marketing management can control internal and external constraints
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marketing opporunities & MARKETING MIX ASSIGNMENT LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal
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TABLE OF CONTENTS 1 Introduction page 1 2 Regan’s views on elements page 1 3 Regan’s views on challenges page 2 4 Conclusion page 3 5 Bibliography page 3 According to Regan‚ Sinclair(2002:47) development education is an awareness effort among people of the world to share ideas
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Assignment: Marketing Mix Finagle a Bagel Maria Mella MT219 Marketing Professor Nora King April 5‚ 2010 “Finagle a Bagel” Maria Mella 1. Describe Finagle A Bagel ’s marketing mix. Marketing Mix is four activities- products‚ pricing‚ distribution and promotion - that a firm can control to meet the needs of customers within target market. Finagle a Bagel uses all four marketing mix variables. The product‚ pricing‚ and distribution are the variables that firm’s marketing department enforces
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Current and Non-current Assets Amanda Johnson ACC 400 July 16‚ 2012 Rebel McClenney Current and Non-current Assets Every organization must account for the various activities happening daily. This includes everything from the office supplies employees’ daily‚ to the office supplies that stay and are used for years by employees. The basic or most generalized titles and items are included on the balance sheet
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