Measuring the impact of positive and negative word of mouth on brand purchase probability Robert East a‚⁎‚ Kathy Hammond b‚1‚ Wendy Lomax c‚2 a b c Kingston Business School‚ Kingston‚ KT2 7LB‚ UK Duke Corporate Education‚ 165 Fleet St‚ London‚ EC4A 2DY‚ UK Kingston Business School‚ Kingston‚ KT2 7LB‚ UK A R T I C L E I N F O Article history: First received in February 22‚ 2008 and was under review for 5 months Keywords: Word of mouth Impact Brand commitment Familiarity
Premium Regression analysis Linear regression
You Decide Exercises. The U.S. economy has fallen into a recession. It is a severe and deep recession‚ and one that some economic analysts say may persist for at least another year. The unemployment rate has risen to levels not seen in over 20 years. The current unemployment rate is at 8% and is expected to rise further. The inflation rate is -2.4 percent‚ meaning that overall‚ prices are falling. After I read all the recommendation I can conclude: * I agree with lower interest rate as Raymond
Free Monetary policy Inflation
You Decide Assignment As a company grows ‚ changes and new policies are created to fit the fast pace industry that we live in today. And as a part of your IT staff‚ I ’ve collected some information that can help the company‚ with implementing a new policy when it comes with computer use. From legal reasons‚ virus attacks‚ to our network systems and services‚ we all need to be aware and cautious about this as a whole. The material I ’ll be covering today will include all of the issues brought up
Premium E-mail Computer security Security
consequences between paying down the mortgage (debt) and assuming a new mortgage (debt) for federal income tax purposes? Applicable Law & Analysis: Conclusion: Issue b) Can John and Jane Smith utilize a 1031 tax exchange to buy a more expensive house using additional money from John’s case? Applicable Law & Analysis: Conclusion: Issue c) Does Jane have a business or hobby? Why is this distinction important? Applicable Law & Analysis: Conclusion: Issue d) Would Jane (and
Premium Income tax Taxation in the United States Income tax in the United States
employees even though there is a sexual harassment policy in place. Virginia had become a victim of a hostile work environment supported by a supervisor with immediate authority over the employee. Pollard was working in a very stressful environment in which she (being the only female) was a minority being subjected to inappropriate language and other unwanted and uninvited behavior. Pollard was humiliated on a daily basis (i.e. pranks involving taping her drawers shut‚ locking her out of the guard shack
Premium Sexual harassment Harassment Abuse
tax return for the year that the $300‚000 was received. Applicable Law and Analysis The applicable tax law is Title 26 U.S. Code 61 which defines gross income as “all income from whatever source derived‚ including compensation for services”. (http://www.law.cornell.edu/uscode/text/26/61). Conclusion The $300‚000 is to be treated as gross income which is subject to income tax. Issue (b): How is the $25‚000 treated for purposes of federal tax income? John Smith also received reimbursement
Premium Taxation in the United States Taxation
You Decide: ACCT553 Federal Taxes & Management Decisions MEMORANDUM TO: Mr. John Smith & Mrs. Jane Smith FROM: Allan Steynor DATE: February 3rd‚ 2013 RE: Tax Advice for 2013 Dear Mr & Mrs Smith‚ I want to take the opportunity for choosing my CPA office to help with your annual tax needs. We hope that we can provide you with a high quality and professional service and that you are happy with the advice you receive. I have written a brief memo on the initial discussion
Premium Taxation in the United States Tax Income tax
Memorandum To: Earl Levith From: Date: 6/14/14 Re: Choices and Consequences Transcript I have been informed of a heart that has become available. There are three patients awaiting a heart transplant. Each patient has their own unique situation‚ but in order to make an ethical decision that benefits the greater number of people‚ I must consider each person’s health history‚ life expectancy after the transplant‚ and the effect on their families. “If we make decisions on principles of utility
Premium Ethics Utilitarianism Immanuel Kant
Worksheet for You Decide Questions: Q1: Discuss how the SEC has influence (if any) over the audit of Smackey Dog Foods‚ Inc. Solution: Since Smackey is a private company‚ the SEC regulations are not required. The SEC requires only public companies to offer full disclosure on their financial statements. Private companies are not bound to such strict disclosure requirements. Q2: Discuss the essential activities involved in the initial planning of an audit. How do these all specifically
Premium Audit Auditing Accounts receivable
An oil company must decide whether or not to drill an oil well in a particular area that they already own. The decision maker (DM) believes that the area could be dry ‚ reasonably good or a bonanza. See data in the table which shows the gross revenues for the oil well that is found. Decision Dry (D) Reasonably Bonanza(B) good(G) Drill $0 $85 $200 m Abandon $0 $0 $0 Probability 0.3 0.3 0.4 Drilling
Premium Decision theory Probability theory Game theory