Feature writing Anything that’s not straight news‚ editorial or sport. Gives a human dimension to the news Responds to the reader’s curiosity while entertaining at the same time Truth and accuracy are still important Can’t editorialize – NOT inverted pyramid style Sub-stories of the news Skills similar to fiction writers Narrates that keeps the readers absorbed Brings out the drama of people’s lives Know which details to highlight Vivid descriptions -Colorful dialogue -Humor Begins with
Premium Journalism The Reader
CASE: E-323 DATE: 11/18/08 IDENTIFYING VENTURE OPPORTUNITIES I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs‚ then I proceed to invent. —Thomas Edison INTRODUCTION One of the biggest questions on every hopeful entrepreneur’s mind is‚ ―how do I come up with a compelling idea for a new venture?‖ While there is no right or wrong answer to this question‚ there are several things to be aware of and thinking
Premium Entrepreneurship Venture capital Entrepreneur
Structural features of a Shakespearean sonnet * The first twelve lines are divided into four lines each * There are fourteen lines * 3 quatrains and a couplet (last 2 lines) * A rhyme scheme of abab cdcd efef gg * Quatrain one - states the problem * Quatrain two- elaborates on the problem * Quatrain three- a solution * Couplet- what happened at the end * Developed so that each quatrain progresses towards a surprising turn of events in the ending couplet What
Premium Romeo and Juliet Sonnet Rhyme scheme
the length. The memo will be written in a casual or informal language when the length is short. A professional or formal language is written when the memo length is long (Flatley‚ Lesikar‚ & Rentz‚ p. 96‚ 2008). The main thing to keep in mind‚ when writing and formatting a memo‚ is the audience. The writer knowing the audience will help with what information to keep or remove‚ whether the memo will be formal or informal‚ and word choice. Memoradum Review An informal memo‚ typically‚ is between
Premium Writing Communication
Tesco’s aim to expand and diversify requires the business to have the right people‚ in the right place‚ at the right time. Many factors affect workforce planning: The opening of new stores in new locations means that Tesco must adapt to different demands made by consumers. For instance‚ stores in highly populated diverse areas may need to sell a high proportion of speciality goods to meet the requirements of its customers‚ so selecting that stock requires a clear understanding of the customer profile
Premium Management Leadership Skill
forms‚ and is constantly seeking new media‚ new channels of communication. Through looking at advertising we can learn not only how the most simple narratives are constructed (a print ad is simpler than a magazine article‚ a TVC is simpler than a feature film‚ although they use the same narrative techniques)‚ but how ideas can be communicated at great speed‚ through the use of single images and words. WHAT IS ADVERTISING? The word advertising originates from Latin word advertise
Premium Advertising
INTRODUCTION TO QUALITATIVE RESEARCH METHODS This chapter introduces the fundamental elements of qualitative research methods‚ beginning with a definition of qualitative of research‚ followed by discussion on the evolution of qualitative research methods and how it is different from quantitative research methods. Also discussed is the importance of ethical considerations when doing qualitative research. Just like all research‚ qualitative research is a type
Premium Qualitative research Scientific method Quantitative research
MEMORANDUM TO: The CFO of Bessrawl Corporation Implementation of the new accounting standards is a complex process and it requires time and effort‚ however switching to IFRS could be beneficial to your company. In this memo we would like to address the costs and benefits of switching from U.S GAAP to IFRS. We will also analyze the impact that the change would have on Bessrawl’s financial statements. One of the cons of switching to IFRS is the cost and time. The initial cost to convert to
Premium Generally Accepted Accounting Principles Balance sheet Depreciation
Practicum 1 Context The emergent disastrous events are dreadful and unpredictable‚ such as natural disasters and terrorist attacks，which are often threaten the security of people’s lives and properties. When it takes place‚ public desire for the factual and credible information from various channels. They want to know immediately what happened? Are my family and I safe? And who caused this? They are also concerned about the decision-making by empowerment or whether they can be involved as participants
Premium Newspaper New media Mass media
An alphabet of conversational features Conversations exhibit a very wide range of styles‚ nuances and linguistic strategies. If you approach analysis with a checklist of ’main features’‚ you need to be careful to identify which ones are most appropriate to the conversation you are investigating. It is an interesting linguistic fact that alphabetical ordering confers neither more nor less importance on each item. Remember that it is the concept behind the terminology that matters. If‚ for
Premium Conversation Question The Conversation