APPROVED EXAMINATION PAPER: ACADEMIC SESSION 2010/2011 Campus School Department Course Code Course Title Level Duration Date Greenwich Maritime & International Collaborations Business Systems Management & Strategy BUSI1151/BUSI1494 Small Business Development 6 THREE HOURS May 2011 Course co-ordinator: Dr Lin Yan INSTRUCTIONS TO CANDIDATES Answer ALL questions. A copy of the case study has been supplied in advance of the exam. The case study is also attached to this examination paper. This
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Marketing Plan Guide Marketing planning A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you’re writing a marketing plan you need to be clear about your objectives and how you’ll achieve them. A good marketing plan sets clear‚ realistic and measurable objectives‚ includes deadlines‚ provides a budget and allocates responsibilities. A plan can consist of
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1. Product: Our company provide a new unique product in Vietnam market that is clay flower art. Clay Flower art are handmade with air-dried clay. They are long-lasting‚ flexible and crack resistant. These clay flowers are incredible artificial flowers and with a unique elegance that others cannot achieve. Clay Flower Art is suit for a special occasion or event‚ as part of a collection at home‚ or as a special gift. The product is made from durable material that is easily looking
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Company / Organisation | Executive Summary of Marketing Campaign | Wants or Needs? | Figure No’s: | Result | Reference | Halifax – ‘Taking on the high street banks by communicating like a high street retailer’. | Halifax transformed from ‘being a building society’ to an aggressive competitor of the big four banks in just 12 months.Halifax believed that focusing their company as a ‘human’ organisation was a powerful platform. From this they combined ‘human’ and ‘value’ as key points. They branded
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In “With These Words I Can Sell You Anything”‚ William Lutz describes how advertisers trick people into buying their products by using weasel words‚ which are words that “appear to be making a claim for a product when in fact they are making no claim at all” (49). He suggests to examine these words carefully and see how hollow they actually are. He then goes on by providing numerous examples of weasel words such as “help” and “virtually”. Lastly‚ He suggests consumers to ask themselves for the denotation
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Marchesi Daniel Ilar Herman Kienhuis McKinsey & Company‚ Inc. The Netherlands Amstel 344‚ 1017 AS Amsterdam The New Venture Business Plan Competition Preface Acknowledgements 4 7 9 About this manual 11 Part 1: Starting up a company - how companies grow 17 Part 2: The business idea concept and presentation Example: CatchMabs 31 49 Part 3: Developing the business plan Introduction 1. Executive Summary 2. Product idea 3. Management team 4. Marketing 5. Business
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an excellent way to summarize important information from history. In it‚ you identify a person or group of people; their goal‚ need‚ or want; what conflict of interest stood in the way; and the outcome. This strategy works great because history depends on the needs‚ wants‚ and actions of humans. Use the chart to show your understanding of people‚ countries‚ and organizations in the Korean War. Part 1 – Complete the following chart using information from the lesson. The Korean War Chart Somebody
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Once you put all of your company’s products into their respective categories‚ you then consider these rules: 1. Stars: invest your marketing dollars in these since they could become dominant market leaders 2. Cash Cows: milk these to provide the cash to invest in your stars and a few question marks 3. Question Marks: invest in the most promising of these as well — but only a few 4. Dogs: cut the leash and let these go to the highest bidder for some much needed cash To illustrate‚ imagine
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Country notebook: developing an international marketing plan Overview Working in teams of 4 – 5 students you will analyze a country’s cultural and economic environment in order to develop a marketing program for a specific product or service. The purpose of this assignment is to facilitate cross-cultural understanding and evaluate a country’s market potential. You should work as if you represent a company planning to expand operations to several new countries. Your job is to analyze and tentatively
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Lotus Valley (Tanzania) Limited Business Plan Registered Address: Ekacliff building Balewa Street‚ P.O Box 2530‚ Mwanza 28th February 2013. Table of Contents I. Executive Summary 1. Business Owner (s) & Product / Service 2. Mission Statement 3. Company Structure 4. Current Opportunity 5. Target Markets 6. Financial Summary II. Market Analysis
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