What exactly is “the Long Tail” in Marketing? The Long Tail in marketing is the concept that‚ outside the mainstream‚ exists a large‚ diverse and potentially underserved market. For a growing number of products and services‚ reaching the underserved market is increasingly becoming the primary goal‚ and online marketing appears to be coming out on top as the way to get the job done. (Evans 2007) According to Anderson (2004)‚ “everyone’s taste departs from the mainstream somewhere‚ and the more
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Audience Development: Broad and Niche Markets How do we get people to come to the theatre in an era of instant gratification? Movies are simply available all the time. Although pessimists might feel live theatre is a dying art‚ there will truly always be a place for it—the difficulty is making sure the audience knows it’s there and knows how to take advantage of it. In order to maintain 501c3 tax status‚ not-for-profit theatre companies must prove they are producing work that follows the mission
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Visishta Dalavayi Communication 1010 28 May 2013 Audience Analysis Explanation The main purpose of manifesting an efficient speech is to be able to connect with one’s audience. In order to do so‚ the presenter must analyze the demographics of said audience. The audience must be able to relate to the presenter’s speech. For instance‚ if the topic describes an argumentative concept such as abortion or gay rights‚ it would be best to provide viewpoints of each side. This way‚ those who are subjective
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To: David Johnson. Subject: Information on Business Edge. Dear Mr David Johnson. I would like to thank you for responding to my email application. Firstly‚ my name is Tuyet Nhung‚ Duong. I am writing this letter for the application of Accountant position within the Sugarpod Chocolate and Sweets Company. I am pleased to know that you are interested in my completion of Business Edge program in Edith Cowan University. Business Edge program helps me developing a range of skills that related to the
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Audience and recption Audience Analysis and Reception According to Communicating in the Workplace‚ by Thomas Cheesebro‚ Linda O’Connor‚ and Francisco Rios‚ no matter what type of informative speech or letter you have the opportunity to present‚ a key step in your preparation process is analyzing your audience. Consequently‚ you will need to spend some time finding out about your audience. To begin this process‚ you will want to determine the demographic composition of your listeners
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Introduction Email is absolutely crucial in a business environment and now-a-days play an important role in the communication in an enterprise. Domain based‚ pure play‚ mailing solutions are a must for any business community and Linux is the ideal platform for providing this service. Its resilience and stability mean that you can be confident that your email infrastructure will be rock solid‚ irrespective of whether you have five email users‚ or five thousand. For an enterprise to run smoothly the
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Modern Management MGT500- 2012 Managing Diverse Workforce Workforce diversity includes the obvious differences we see when we look around: race‚ gender‚ national origin‚ sexual orientation‚ age‚ religion and ethnicity. But it’s also the less obvious traits‚ the subtle differences that often register with us unconsciously‚ such as socioeconomic status‚ marital status‚ educational background‚ language‚ accent and appearance. We all have something that makes us unique‚ some special talent or ability
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Hello Mr. Wonders‚ I am emailing you in regards to the email I received about my eligibility to take the TEAS‚ and apply for the nursing program. I am a very proactive student when it comes to my education‚ therefore I use my campus resources often to help me better obtain my goals. My grades‚ professors‚ tutors‚ and peers can contest to my determination and hard work. I often see my advisor throughout the semester/year to recalibrate my academic goals and revise my plan‚ if need be. During my
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Samantha West Ashton Hackler Marcie Arnold Brian Young Agricola and ABI-Inform Databases Why would anyone want to use the Agricola or ABI-Inform databases? Agricola is a database that provides information about all of the different forms of agriculture‚ whereas ABI-Inform provide information about businesses. The databases have both similarities and differences. Following will be a description of the databases‚ a compare/contrast table‚ and the instructions on how to use each database. AGRICOLA
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Project Management E-Mail OPS/571 Recommendation for Piper Industries Corporation Project Management Dear Project Manager: After reviewing the information that was provided in a previous email regarding the three projects coded‚ Juniper‚ Palomino and Stargazer‚ I believe it will be more beneficial for the company to use the Palomino project. In my personal analysis‚ with the Juniper project‚ there is just too much low risk with completion on time‚ and with the Stargazer Project‚ although forecasted
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