services. Others look at intangibility as insufficient condition to divide products and services. Then‚ the two main approaches of tangibilization‚ operation-based and marketing-based tangibilization are examined. The opportunities and problems in tangibilizing services are followed. Next‚ managerial implications tell marketing practitioners how they should exploit the opportunities and minimize the impacts of tangibilization problems. The paper is ended with the future research to give readers
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Major trends in 21st century ESL language teaching Teaching students to be literate is a high educational priority throughout the world. Though this area is one of our greatest priorities‚ it is also one of our greatest challenges. The classroom environment has changed from many years ago. Teachers face the challenges of a large population who do not speak English and have high transient rates. For this large population‚ becoming proficient in a new language is a very difficult transition.
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What challenges and opportunities do the key changes in demographic diversity in the labour market over the last fifty years provide organisations with? What broad approaches and strategies can organisations apply to minimise the challenges and maximise the opportunities? Name：WENLU YANG Tutor： AGENIESZKA Course：Managing Equality and Diversity Pin number：P12008122 Date：6th 1.0 Introduction 1 The last fifty years has witnessed significant changes in demographic diversity in the labour
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Critically analyze the following claim: ‘Class is no longer relevant in Australia in the twenty-first century.’ The relevance of social class in Australia has been disputed as to whether it still exists. There are a lot of arguments and opinions on this issue but class inequality is evidently still in force in twenty first Australia. Contemporary Australian society discriminates the difference of social classes through economic status‚ education and geographic location. The power struggle in social
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“The Persuaders”: A reflection as a Marketing Major The Persuaders (2004‚ directed by Douglass Rushcoff) is a documentary with a hard eye on the multi-billion dollar advertising and marketing industry. They examine the subconscious and psychological techniques behind advertising and marketing developments. The documentary also determines how these new methods of marketing influence us‚ our desires and our self-image‚ finally theorizing on the future implications or repercussions of the influential
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The amount of obese has more than doubled in children in the past 20 years. Obesity is the cause of many children’s health issues. Stats show that the amount of obese in children will be increasing dramatically in the future. The world is facing a major obesity problem in children. In the last 20 years‚ obese children have almost doubled. In 2010‚ 43 million children were estimated to be overweight or obese. In 1990 4.2% of children were overweight or obese. It increased to 6.7% in 2010. In the
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“The challenges which entrepreneurs face in South Africa” Introduction Over the past few decades‚ the economy growth in South Africa has declined. The people who are focused on growing their businesses‚ are high potential entrepreneurs and they are also responsible for creating growth and employment in the economy. The economic growth rate needs to increase with 12% per year to get to the employment rate of 3% which will help to overcome the unemployment rate of 25.2%. But statistics reveal that
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Literature in the united states has undergone great changes since the founding of America. It started with the puritans and changed and metamorphosed into the literature and arts that we have today. In the 1600s‚ the puritans had very strict beliefs‚ but as the centuries went on‚ the importance of religion declined and free thinking and other elements arose in its place. Colonialism came puritanism which changed the ideologies on fate and the importance of religion began to waver. The romantics
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(capital) is important to become rich. We somehow started to grasp the idea that it is not own effort and talent but how much wealth we own from the beginning decides our wealth. This feeling is proven by Piketty in his book ‘Capital in the twenty first century’. Piketty divides income in two‚ the wage and the capital. Then‚ explains how each plays role in inequality. The large gap in wage includes political reasons. Capital includes both natural and political reason. Accumulated capital
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Green and Rural Marketing : Business development ABSTRACT Green marketing has evolved over a period of time. As resources are limited and human wants are unlimited‚ it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization’s objectives. Companies all across the globe have started differentiating their products and services by using “Go-Green” concern and have started utilizing ecological marketing approach as a competitive edge
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