01 East West University East West University October 20‚ 2012 CONTENTS Case Summary – Bombardier Aerospace 1 | Comptications 3 | Question # One 4 | Question # Two 5 | Question # Three 6 | Question # Four 7 | Implication 8 | 1.0 Case Summary – Bombardier Aerospace Bombardier Aerospace is a division of Bombardier Inc. and is regarded as one of the third largest aircraft company in the world in terms of yearly delivery
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CASE STUDY Bombardier Aerospace: The CSeries Dilemma Propaedeutics in Strategy 70-450-12A FOROUGH ENSANDOUST MARTICULE 11142559 1. Current Performance As of September 30‚ 2012‚ the total number of 138 units of CSeries100 and CSeries300 commercial jets are ordered‚ while it now expects the first delayed delivery before the end of next June‚ a delay that had been anticipated due to high performance milestones set by company .According to Pierre Beaudoin CEO ‚company requires more time to
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History and Purpose Bombardier‚ currently being an engineering powerhouse‚ originated from the very spirited mind of Joseph-Armand Bombardier. In the hope of helping his fellow citizens travelling through harsh weather during the Canadian winter‚ he conceptualized his first vehicle capable of being driven on the snow at the age of 15. In 1937‚ he received great praise for his B7 snowmobile that could carry‚ as the name suggests‚ seven passengers. Afterwards‚ other bigger and more sophisticated
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Bombardier Case Preparation Bombardier is a successful company in the transportation industry. Bombardier has two divisions; The Aerospace and Transportation divisions. Bombardier Aerospace is the third largest designer and manufacturer of commercial aircraft in the world‚ and one of the leading producers of regional aircraft. The company encountered some challenges because of the company’s growth strategy by acquisition. The main problem was communication problems
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Embraer: Shaking up the aircraft manufacturing market. Embraer is the world’s leading regional aircraft manufacturer. Since 1994‚ Embraer has successfully introduced 7 commercial jet models in the market. Within past decade the demand for the small scale aircrafts has been rapidly increased in the world aircraft market. This has created high opportunities for Embraer. According to Embraer’s official website‚ their mission is: “It is Embraer’s business to generate value for its shareholders‚
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The World Trade Organization (WTO) The World Trade Organization (WTO) is the successor to the General Agreement on Tariffs and Trade (GATT) and the major multilateral forum through which governments can come to agreements and can settle disputes regarding trade. It is the only global international organization dealing with the rules of trade between nations. It establishes rules for international trade through consensus among its member states. It also resolves disputes between the members‚ which
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Case BOMBARDIER /ADTRANZ Question 1 Two very important reasons for an acquisition are: 1 Possibility to expand internationally; 2 The potential to transform a company and to enrich a firm. What is the Why Rationale? With the cross border acquisition of Adtranz by Bombardier Inc. (BBD) it enabled Bombardier Transportation (BT) - a division of BBD - to enter the local European markets‚ obtain know-how and access to European engineering concepts needed in emerging markets like Asia and South
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quality of products. Weakness: • The company lacks in the formation of knowledge and specialized suppliers • It doesn’t have the targeted government program to focus on R & D in order to bring the small tech suppliers in the aerospace industry • Embraer ‘s relationships with the universities is also quite weak as compared to the wellcontrolled ties which is observed between the companies and the university based R&D centers in the US and Europe • Weak innovation structure • Located in an emerging
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pact in term of technology; continuously improving energy efficiency of the carriers. Economic: The industry’s performance is highly tied in with the economy. A weak economy will mean weak sales. Industry analysis: Porter’s five forces model Bombardier Aerospace’s industry would be most clearly defined as the airline industry. * Threat of new entrants: Low. Because of the capital and necessary expertise needed to enter the market‚ it is not easy for someone to enter. * Power
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The Problem Bombardier is the global leader in business and regional aircraft manufacturing and in recent years has been improving their performance. Their strategic objective has always been to be global leaders in both their aerospace and transportation divisions. However‚ there have been frequent leadership changes since the diversification era ended in 1999‚ and many analysts and investors have been questioning what their long-term strategy in the aerospace industry is‚ especially since the
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