AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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CASE STUDY: Merger of Zipcar and Avis Budget Group On January 2‚ 2013‚ Zipcar announced that it would be acquired by the Avis Budget Group. This merger may let staff members of both companies to feel uncertain and uncomfortable‚ especially of Zipcar and they feared that company was swallowed. Motivational problems related with finance were of major importance to employees of both companies and here too. The senior management and executive members of Zipcar company sought to gather and discuss
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CAC Implement and Monitor Marketing Activities Assignment 1 Celine Rosburger Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc401139146 \h 2BBQfun marketing strategies analysis PAGEREF _Toc401139147 \h 2Conclusion PAGEREF _Toc401139148 \h 4 IntroductionBBQfun is company specialised in outdoor lifestyle supplies. The company is mainly implemented in Brisbane and its surroundings and aim at growing throughout the country. In order to achieve this goal‚ BBQfun has established a few marketing
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Bloomington Hospital’s Open-Heart Unit Case Notes Prepared by Charles M. Byles‚ Virginia Commonwealth University Introduction The case centers on the decision by the Bloomington Hospital (BH) board to add a cardiovascular (CV) surgery unit to its range of services. The CV decision came as a result of a strategic planning exercise by the board. Other additions to the services of the hospital were recommended in the decision‚ but none generated the level of criticism aroused by the CV decision
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Methods Retrospective description and patient selection This study was designed as a retrospective chart review. The Mayo Clinic Institutional Review Board approved the study and waived the requirement for informed consent. A database was compiled from electronic health records (EHRs)‚ consisting of all patients who were evaluated at the Mayo Clinic Fibromyalgia and Chronic Fatigue Clinic (FCFC) from November 22‚ 2014‚ through December 31‚ 2015. Subsequently‚ an in-depth medical record review was
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Case Study Analysis Framework - Written Analysis is organized in the following parts (developed by J. T. Kowalski) Step 1: Introduction State the full title of the case study‚ author names‚ year published Title: Contested Territory: Parents and Teachers Wrestle for Power in an Urban Neighborhood School located Within a Gentrifying Community Authors: David Mayrowetz‚ John Price Year Published: 2005 Describe the situation of the case Thomas Payne Elem. – had several concerns including: school
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to the organization in the context of Business strategy 2. Understand the Business Process Reengineering concepts 3. Understand the Processes of Key Business functions like Marketing‚ Finance‚ and Materials Management. 4. Understand the major reasons for the failures of the ERP and develop skills to prevent these failures 5. Overview of SAP Software Recommended Text book: • Text Book-1: Managerial Issues of ERP Systems‚ David L. Olson‚ Tata Mcgraw-Hill‚ 2004 Edition • Text
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CASE STUDY: THE GENERAL MANAGER I. TIME CONTEXT Acme Kemico‚ a small chemical outfit‚ was established in the early part of 1986. It was started as a single proprietorship selling paints and house sprays. The office set-up was composed of nine persons namely: a General Manager who was also the owner of the company; an Office Manager who served as the recruiting officer‚ accountant and overall supervisor; a lawyer who acted as the company’s legal counsel; five salaried salesmen who are directly under
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1.8 Give an example of a law that implements an ethical principle. Give an example of a law that enforces a particular group ’s idea of how people should behave? There are many examples of a law that implements an ethical principle‚ such as the laws of theft‚ murder‚ marriage‚ copyrights etc. Laws that implement ethical principles exist for the sake of societal harmony and to maintain stability among the communities. One such law is the Law of Bribery (Title 18 of the US Code). The government
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Introduction The changes endured by Coastline occurred in the very specific context of privatisation. In this perspective‚ clashes of paradigms are common‚ in particular in the way knowledge is viewed and exercised as well as between the past and present goals of companies engaged in such process. As described by Grey and Mitev (quoted in Wilson‚ 1995‚ p.59): "If post-industrial society ’ does offer the possibility of decentralization of work and industrial structures‚ as well as an increase in
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