A brand synonymous with private villas‚ tropical garden spas‚ and retail galleries promoting traditional craft‚ Banyan Tree Hotels and Resorts received its first guest in 1994 in Phuket‚ Thailand. Since then‚ it had grown into a leading manager and developer of niche and premium resorts‚ hotels and spas in Asia Pacific. Despite having minimal advertising‚ Banyan Tree achieved global exposure and a high level of brand awareness through the company’s public relations and global marketing programs.
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Executive Summary Let us assume that all 3 possible strategies are implemented and we can evaluate their pros and cons through tools analyses provided in this summary. First‚ efficiency strategies: The advantage of improving efficiency on operations is status quo‚ which generates no further costs or investments. However‚ the disadvantages are obvious as follow: 1. As a small-size resort and known for its flexible and personalized services‚ Coral’s cost efficient operation could cause losses
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origin of resorts can be traced back to the second century B.C. with Rome’s public baths. “The concept spread throughout Europe in the wake of their conquering legions. From the simple origins of public baths and restorative mineral springs…” (Prideaux B 2009). These baths were much like resorts of today because of all the amenities offered at their location. Few years later‚ the traditional resort model had big changes to serve a singular purpose. Besides that‚ others want a resort to improve
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PANGLAO ISLAND NATURE RESORT AND SPA MEMBERS: * Jessie A. Bunda * Cathleen Tieng * Caitlinvic Palagtiw * Rosemarie Herrera December 13‚ 2011 TOUR002 The Panglao Island Nature Resort & Spa‚ Philippines is on Panglao Island connected to Bohol Island by 2 bridges. Located amidst peaceful palm tree gardens and a white powdery beach. The thatched roof guest cottages are built in clusters using natural materials. The elegant beachfront Panglao Island Nature Resort & Spa is ideal
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TITLE Soak Up Glorious Views And Sleep In Comfort At Celyn Resort Kinabalu LEAD PARAGRAPH Celyn Resort Kinabalu is just a short distance from the famous Poring Hot Springs in the Malaysian state of Sabah. It is also close to the UNESCO World Heritage Site of Kinabalu Park. The nearest town is Ranau. A great base for exploring some of Sabah’s spectacular natural delights‚ the property also offers incredible views of the surrounding areas and very comfortable rooms for a great night’s sleep. Wake up
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CHAPTER 1: INTRODUCTION 1.1 PURPOSE OF THE REPORT “Service organizations exist as a function of their customers; service quality then‚ is the primary survival strategy” (Schneider and Chung‚ 1993‚ p.124). Carey (2003) note that the service quality is a subject that permeates every component of the tourism industry. Especially in hotel and resort‚ the service quality is integral for long term survival. Therefore each company should take the service quality as serious management philosophy and have to
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Johnson (General Manager)‚ West Indies Yacht Club Resort From: Mr. Patrick Dowd (Management Consultant) Date: 1/12/2007 Subject: Recommendation Report for West Indies Yacht Club Resort Introduction The purpose of this recommendation report is to sort out the existing problems of West Indies Yacht Club Resort and to suggest some feasible solutions to improve the current situation. This report is going to identify the key issues in the resort‚ list and discuss the main findings‚ outline the conclusions
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Contents Executive Summary 3 Introduction 3 Candidate City Background 4 Istanbul - Turkey 4 Barcelona – Spain 5 Kuala-Lumpur – Malaysia 6 Disney selection criteria 6 KT decision analysis ( In Appendences) 7 Situational analysis 8 Dunker diagram (In Appendences) 9 Business‚ Disney and Culture 10 Disney and Success 11 Recommendation 12 Conclusion 13 References 14 Appendences 15 Mind Map 15 KT Decision Calculations 17 Dunker Diagram 18 Executive Summary Attached
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seek to create a movie that’s recognized as one of the best‚ and hoteliers seek to create the perfect vacation experience for savvy travelers. The pursuit of creating a flawless vacation has led to the creation of the newly opened Fusion Nha Trang resort in Viet Nam. The pursuit of the ultimate vacation experience begins with an ideal location
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into the working environment of Sunflower Paradise Resort was a failure as he did not fulfill above mentioned five job characteristics. Under skill variety‚ it is the extent in which the job requires a person to use multiple-level skills (Bauer & Erdogan‚ 2009). The more the person is required to use a wide set of skills‚ the more satisfying the job is to be. For Martin‚ the lack thereof for skill variety resulted in the employees of the resort to carry out their mundane jobs day in and day out
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