for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT 3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started in February 2010 using dollars annually used for Super Bowl advertising by PepsiCo and instead
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company. A good portion of the world does not even know that PepsiCo has other products. In its annual report‚ PepsiCo promotes the emerging brands such as Walker’s‚ Fritos‚ and Brisk to stockholders by depicting them on a graph displaying world retail sales with their other products. These three brands and nineteen others have sold over a billion dollars each worldwide in 2011 forming PepsiCo’s current billion dollar portfolio. PepsiCo displayed this billion dollar graph in its annual report to
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Organizational Structure Defined An organizational structure is a composition that specifies a company’s hierarchical structure. There are various kinds of conformations that organizations can choose to build their business around. The organizational structure exemplifies the way in which control and business affairs have been appointed within the organization. Organizational structure encompasses the design of an organization though people positioning and responsibilities in order
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PEPSICO‚ INC. Custom Supply-Chain Planning Solution Enables PepsiCo to Optimize Manufacturing and Distribution against Seasonal Sales Demand PEPSICO BUSINESS NEEDS AND CHALLENGES PepsiCo approached PCA‚ seeking improvements to how they managed their supply-chain planning and forecasting operations — their ability to optimize manufacturing‚ distribution and warehousing of hundreds of different beverage products and snack foods against seasonal sales projections across European‚ Middle East and
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Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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is to make our product‚ Mango Power widely known and recognized to the market‚ marketers must be creative in their marketing activities. In this competitive nature of many businesses‚ getting Mango Power noticed is not that easy. Strategically‚ Pepsico must be centered on the customers more than the Mango Power products. Although good and quality products are also essential‚ the buying public still has their personal preferences. We will need to target more of their needs‚ they will come back again
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References: PepsiCo inc. (2013) Bloomberg. www.bloomberg.com/quote/PEP:US Coca-Cola co/the (KO: new York).(2013) Bloomberg Businessweek Sanford‚ D. (2011) PepsiCo buys Brazilian Cookie-maker Mabel to Snack Unit. Bloomberg businessweek Sanford‚ D (2012). Pepsico to Cut 8‚700 Jobs and Spend More On Marketing Brands. Bloomberg Shareholders Ok Coca- Cola Stock Split.(2012) yahoo finance
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Pepsi ACC205: Principles of Accounting Instructor Susanne Eliott August 19‚ 2013 Pepsi PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York. PepsiCo is a world leader in convenient snacks‚ foods‚ and beverages‚ with revenues of $60 billion and over 285‚000 employees. PepsiCo owns some of the world’s most popular brands‚ including Pepsi-Cola‚ Mountain Dew‚ Diet Pepsi‚ Lay’s‚ Doritos‚ Tropicana‚ Gatorade‚ and Quaker. Coca-Cola
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PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy
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Preferred Stock Benita Becton XACC/291 08/23/13 Lisa Pendleton Preferred Stock Preferred stock is capital stock that has some contractual preferences over common stock. These particular stocks give stockholders a priority in distributions of earnings and assets in the event of liquidation. Dividend preferences are one of those features that make preferred stock attractive to investors. If the dividend rate on preferred stock is 5.00 per share‚ then common stockholders don’t receive their
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