PepsiCo www.pepsico.com Question 1 PepsiCo’s mission as stated on their website: “Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees‚ our business partners and the communities in which we operate. And in everything we do‚ we strive for honesty‚ fairness and integrity”. PepsiCo’s vision: “PepsiCo’s responsibility
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designs? What makes them unique? • Idea generation • Build a business case • Development through voice of customer • Production process design • Launch Product Suggestions are to use prominent companies such as Research In Motion (RIM)‚ PepsiCo‚ Toyota and other prominent companies. “RIM’s all new BlackBerry Torch 9800 for AT&T capitalizes on BlackBerry’s historical strength by including awesome keyboard and killer email while featuring a plethora of new features including a proper touchscreen
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with Purpose We are delighted to offer the world’s largest portfolio of billion-dollar food and beverage brands that compete globally and leverage our scale and distribution power. PepsiCo has 18 brands in our portfolio that generate $1 billion or more in annual retail sales. Indra K. Nooyi Chairman and CEO of PepsiCo 2 Responsible Sourcing Guidelines Financial achievement can and must go hand-in-hand with sustainability. Our company is committed to a longterm‚ sustainable growth strategy called
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don’t have to be American to play in the corporate life.” She worked hard and in time was counted as one of the most powerful women in the world by Forbes. In this edition of ‘My Story’ we present Indra Nooyi‚ President & Chief Financial Officer PepsiCo‚ Inc – a story that is both inspiring in its simplicity and grand in its achievement. It all began years ago in Chennai‚ where she studied hard in school to get her grades. She remembers how her mother would‚ after meal every day ask Indra and her
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FIZZ AND FILM Question 1 PepsiCo international launched Pepsi’s Sea of Stars in the Middle East region to help build brand awareness. Pepsi’s brand awareness is very high in the Middle East. Should Pepsi use a similar kind of campaign in other markets and is there any value in having identical advertising in both market? Answer Pepsico International can not use the same strategy to market its products in other countries because in each country has a different culture. Middle East countries‚ including
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senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dew’s distribution was limited mostly to the rural regions where the brand was strongest‚ even though regular Dew was now a national brand. Diet Mountain Dew performed very well on product tests versus other diet drinks in the category because the heavy citrus flavor did a better job of masking the undesirable taste of the artificial sweetener. So PepsiCo allocated money for incremental
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com/djsi_pdf/djsi_world/CompanyBiographies/Bios04/CBR_3M_Co_04.pdf Funding Universe (n.d.). PepsiCo‚ Inc. Retrieved January 21‚ 2012‚ from http://www.fundinguniverse.com/company-histories/PepsiCo-Inc-Company-History.html Pepsico (n.d.). PepsiCo ’s Strong‚ Diversified Portfolio and Growth Strategy Deliver Solid Second-Quarter Results; Company Reaffirms Full-Year Guidance. Retrieved January 22‚ 2012‚ from http://www.pepsico.com/PressRelease/PepsiCos-Strong-Diversified-Portfolio-and-Growth-Strategy-Deliver-Solid-Second-Q07222009
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Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however‚ it has made mistakes. Though success has not always come easy or cheap‚ Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world‚ the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target
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is on for market share.” Tea & Coffee Trade Journal ‚ October 1992. Available from http://www.allbusiness.com/manufacturing/food-manufacturing-food-coffee-tea/323313- 2.html “Unilever‚ PepsiCo join forces to meet ice tea challenge.” Available from http://www.foodanddrinkeurope.com/news/ng.asp?id=18257-unilever-pepsico-join Wikipedia. 2007. “Lipton.” Available at http://en.wikipedia.org/wiki/Lipton
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the New Zealand energy beverages market to prepare for PepsiCo brand new energy drink category: Strawberry Sting – no fat‚ low sugars‚ high sodium and calories with sweet strawberry flavor to meet one of PepsiCo objectives: “sustainably and profitably develop company’s beverage business worldwide”. (PepsiCo‚ 2011). Indeed‚ the potential market for this new product is generation Y consumers (from 18 to 24 years old)‚ especially male. PepsiCo is a big manufacturer‚ marketer and distributor of snacks
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