In terms of location and distribution of your products or services‚ do you think that your organization is strategically located? What would you recommend management do if any‚ in terms of their location and distribution? DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell
Premium Marketing Retailing
the Consumer Products Business Organization of the Hewlett Packard Company (HP) is considering to start selling printers directly to consumers via new electronic channel since he had already sell refurbished printers via internet outlet. He wants to know what products to sell‚ what prices to set and how to manage with current distribution partners. HP was founded in 1939 by Bill Hewlett‚ and Dave Packard. The business started by selling technological and innovative products to business‚ and individual
Premium Marketing Hewlett-Packard Inkjet printer
at the Distribution of Soda The third element of the marketing mix is place or also called distribution. Distribution is described as the movement of goods and services from the source through the distribution channel‚ right up to the final consumer and the movement of payment in the opposite direction‚ right up to the original producer. Distribution is a very significant aspect of the marketing mix; it can decide whether a small business can compete with the big businesses. Distribution takes
Premium Soft drink Marketing Supply chain
Product: For most customers‚ a product is not only the product itself (the core)‚ but also the services and intangibles that surround it (the product surround). The surround includes: Before and after sales service. Delivery. Availability. Advice. Finance. Guarantees and warranties. Quality perceptions. Value perceptions. Reputation and brand name. Other user’s recommendations. Price: Pricing is important for several reasons: The price charged will determine margins and‚ in the end
Premium Sales
Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
Premium Airline Southwest Airlines Computer reservations system
DABBAWALAS OF MUMBAI DABBAWALAS OF MUMBAI WHITE PAPER PREPARED BY MBA STUDENTS UNIVERSITY OF NORTH CAROLINA’S KENAN-FLAGLER BUSINESS SCHOOL AT THE Authors Nishesh Patel (EMBA 2006) Naveen Vedula (EMBA 2006) Abstract Despite the current emphasis on high technology for solving complex business logistics issues‚ a group of largely illiterate Indian entrepreneurs known as dabbawalas has been coordinating the delivery of home-cooked lunches to thousands of Indian office workers for
Premium Dabbawala Tiffin
Fashion Channel Questions Please answer the following questions in no more than 3 pages single spaced or 6 pages double spaced using a 12pt font. Exhibits such as your excel results do not count against the page limit. Please note that the column “2007 base” in the excel spread sheet assumes you do not segment the market. It is critically important that you communicate your reasoning clearly. You MUST NOT talk about the case in depth with anyone else. 1. How would you interpret the consumer
Premium Target market Income statement Target
console. Video games have become something that is not just for children‚ it has become an activity for human beings of all ages. In the constant debate of Xbox One vs. Playstation 4‚ the similarities and differences between the graphics‚ the hardware‚ the affordability‚ and the various game choices are the important factors to consider. The Xbox One is developed by Microsoft‚
Premium Video game Video game console Nonviolent video game
Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
Premium Sales Retailing Product
Financial Management SBB Fundamentals COURSE GUIDE Leiden University Faculty of Mathematics and Natural Sciences Science Based Business Program March 2011 © 2011 All rights reserved Centre for Business Studies (CBW) Leiden University Except as allowed under Dutch Copyright Law (1912)‚ no part of this material may be reproduced or transmitted in any form‚ by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or any information storage and retrieval system
Premium Corporate finance Net present value Working capital