EXPLORATORY RESEARCH Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems‚ but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation‚ but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually‚ exploratory research is conducted with the expectation that subsequent research
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major changes in its culture and attitude. One way in which it could do this was to encourage development in Poland by its European partners‚ and Poland already had a good relationship with the UK‚ which has a Polish community of some 150‚000. These rapidly changing political‚ economic and social factors were key influences in Cadbury Schweppes’decision to enter Poland’s developing market. Another strong factor was that‚ despite Poland having‚ at that time‚ one of the largest confectionery markets in
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UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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Find a store in your state: NSW • SA • VIC • ACT • QLD • WA. 2. Summarise organisation (3 paragraphs). We are established in Melbourne as a family-owned business more than 30 years ago‚ Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop. From humble beginnings with a single store in suburban Balwyn‚ Baby Bunting now employs more than 400 people across its 24 National superstores and new 11‚000sqm warehouse in Melbourne. Baby Bunting is a specialist retailer catering
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2013 Research on Egyptian Banking sector Hatem ELLEISSY IMC – Integrated Marketing Communication 1/31/2013 Contents Banking sector in Egypt ....................................................................................................... 3 Banking Structure Development ..................................................................................... 4 Poor Performance Triggered Reforms ............................................................................ 5 Public Banks
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Global Marketing – International Marketing 1. Introduction Steve Carter defines the term of marketing as “the process of building lasting relationships through planning‚ executing and controlling the conception‚ pricing‚ promotion and distribution of ideas‚ goods and services to create mutual exchange that satisfy individual and organisational needs and objectives.” To start with a generally known fact‚ each firm uses its own type of marketing strategy. Therefore‚ companies in different countries
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Target customer segments: “Researchers identify consumer segmentation as a critical predictor of new product or service success” (Gofman 604). Even though both Smart Car and Honda Civic are popular vehicles in the global market‚ they choose different segmentation strategies for targeting their potential customer base on the characteristics of segmentation‚ such as age‚ income level‚ life style‚ and other relevant factors. According to kabadayi‚ Alan‚ and Ozhan‚ “We can see that while
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Store Image Chapter 13 Store Layout and Design Store Image is the overall perception the consumer has of the store’s environment. Elements That Compose the Store Environment Objectives of the Store Environment Tasks to create desired store image and increase productivity: 1. Get customers into the store (market image). 2. Convert them into customers buying merchandise once inside the store (space productivity). 3. Do this in the most efficient manner possible. Store Planning 1. Allocating
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skyrocketed in America in the 1980s when his men’s ’power suits’ appeared frequently on the television series Miami Vice.Designer. Born on July 11‚ 1934‚ in Piacenza‚ Italy. With his body-conscious yet understated clothing‚ Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s‚ and it has grown substantially over the years. The Armani brand now includes makeup‚ house wares‚ books‚ and hotels. The son of a shipping manager‚ Armani
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Part One Roles and Responsibilities – In my current role as an instructor some of my responsibilities are to keep up with current practice and make sure my qualifications are up to date (continuing professional development). I also make sure I know my organisations policies and procedures including risk assessments‚ fire evacuation and working with vulnerable adults. During my sessions I have to maintain a safe environment and make sure all learners are engaged in the task in hand. I regularly plan
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