monetary value than the casual viewer (acquiring a new costumer is estimated to cost about 5 time more than retaining one). Note that although scenario-2 as well delivers these values it incurs higher risk due to its aggressive and narrow market segmentation. Finally‚ although the channel is still generating a healthy profit and therefore one would be reluctant to changes‚ this suggested graduate‚ less drastic change would help management to stand behind it from other business aspects such
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What is the strategic advantage to Microsoft of outsourcing Xbox production to Flextronics? When Microsoft decided to enter the video game market with its Xbox gaming console executives had to make a strategic decision whether to manufacture the Xbox or outsource the manufacturing. After some studies‚ it was decided that they did not have manufacturing and logistics capabilities and decided to outsource the assembly and significant logistics functions to Flextronics‚ a Singapore-based contract
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Strategic Initiative UOPX Finance for Business FIN/370 Davidson Jensen November 13‚ 2013 In this paper the team will be discussing the relationship between strategic planning and financial planning for Microsoft. The paper will discuss strategic planning initiative and identify a strategic initiative discussed in the Microsoft annual report. The team will also discuss how the initiative affects Microsoft financial planning. It will then go on to discuss how the plan affects costs and how
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Introduction to Information Management IST621 Summer 2014 Research and Reflection on IM Success and Failure Syracuse University School of Information Studies Dexi Kong Success case #1: Yo‚ an English slang is now the name of a widely successful app. How it works? Nothing but sending “Yo” to your friends--Stupid but simple. The app‚ which debuted in April‚ has been downloaded two million times‚ according to Or Arbel‚ the chief executive. "We Yo with co-workers
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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