SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
Premium Brand Unilever Marketing
Basel II Credit Risk – Regulatory Capital Vivek Rastogi (Oski Cohort) EWMBA202: Individual Assignment Paper Submitted On: 12/04/2013 Table of Contents 3. Basel I Capital Accord 3 4. Basel II Capital Accord 5 4.1 Introduction 5 4.2 The three pillars of the new Accord 5 5. Value at Risk and other financial risk measures 7 5.2 VaR Approaches 8 5.3 Financial Risk Measures 9 6. Credit risk measurement under Basel II Capital Accord 9 6.1 Introduction 9 6.2 The Standardized
Premium Operational risk Risk
MY FAVOURITE COUNTRY Taiwan‚ officially the Republic of China‚ is a state in East Asia. Originally based in mainland China now governs the island of Taiwan‚ which makes up over 99% of its territory‚ as well as Penghu‚ Kinmen‚ Matsu‚ and other minor islands. Neighboring states include the People’s Republic of China to the west‚ Japan to the east and northeast‚ and the Philippines to the south. Taipei is the political capital as well as economic and cultural center in Taiwan. New Taipei the most
Premium Taipei Republic of China Taiwan
THE IMPACT ON DIRECTORS OF EU DIRECTIVES IN RESPECT TO EMPLOYMENT CONTRACTS •The member states commit themselves to make the required measure to ensure the laws‚ regulations‚ collective agreements or independent occupations are not contrary to the principles of equal treatment. •The majority of the EU law on employment and industrial relations are contained in EU directives- member states are to accomplish the objectives contained within a directive by a specific date. If they breach to adhere
Premium European Union Regulation
Event Safety Generic Risk assessment This example event risk assessment is for a small music festival held on a green field site for up to a maximum of 4000 attendees. Event Name Date of Assessment Version Review Date Assessment carried out by What are the hazards? Who might be harmed and how? What are you doing already? What further action is necessary? Action by who? Action by when? Done Workplace transport Workers and others risk serious‚ possibly fatal‚ injuries if struck by
Premium Risk assessment Food safety Risk
Christianity Presentation REL/134 Professor Pringle Chagoll Buhl Christianity Presentation Overview ▪ What is Christianity ▪ Christianity Beliefs ▪ What is Nontraditional ▪ Nontraditional Beliefs ▪ Summary ▪ Reference What is Christianity? Christianity[note 1] is an Abrahamic‚ monotheistic[1] religion based on the life and oral teachings of Jesus of Nazareth as presented in the New Testament. Christianity is the world ’s largest religion‚[2][3] with about 2.4 billion adherents‚[4][5][6] known
Premium Christianity Jesus New Testament
Islam is a religion based on oral tradition. It is very important because many of what we know of Islam in the present is based on orally transmitted information. Even when it comes to the authorities of the religion it can be traced to oral tradition. In this essay the emphasis would be put on how oral tradition sets up authority in the religion‚ in both sunni and and shi’ ite sects. Why is oral tradition so important in Islam? During the time when Muhammad was alive‚ unfortunately nothing
Free Islam Sharia
Psychology 285 week 9 final Everyone has asked at point in their lives; who am I? Everyone will go through great lengths to figure out exactly that answer. Because of that no topic in psychology today is more heavily researched than self (Myers‚ D.G.‚ 2012). These feelings come about for a number of reasons. We develop a number of feelings for reasons that are related to group dynamics‚ genetics perhaps‚ and social influence. There are so many influences on the relationships that we develop.
Premium Social psychology Social influence Cognitive bias
ORAL HYGIENE What is oral hygiene? Oral hygiene is the practise of keeping the mouth clean in order to prevent bad breath and maintain healthy gums and teeth. What is Plaque? Plaque is a sticky film that forms on teeth‚ it contains bacteria that changes sugar into acid‚ leading to cavities (holes) in teeth. Plaque is bad for teeth‚ because a build up of plaque leads to gum disease. Oral hygiene during early childhood is vital for ensuring the health of teeth and gums and teaches children the
Premium Oral hygiene Dental caries
The Importance of Oral Language Today Oral language is the oldest form of communication known to mankind‚ whether it’s in English‚ Japanese or a Chinese dialect. Oral language is a form of communication that is spoken and heard. Oral language serves many purposes‚ whether it is telling a story or the simple joy of entertainment‚ but I think the most important purpose of oral language is to inform. Inform about what? You may ask. When informing someone of certain topic‚ it could vary from sharing
Premium Entertainment Mind Music