Challenging Apple by Imitation By SUE-LIN WONG Published: October 29‚ 2012‚ NY Times BEIJING — When Lei Jun‚ the head Xiaomi‚ one of the fastest-growing smartphone companies in China‚ talks about Steven P. Jobs‚ he is full of praise — and a hint of envy. “When Steve was alive‚ he was the best‚” Mr. Lei said during a recent interview. “Nobody could surpass him. Nothing could surpass the iPhone.” Apple and its late co-founder have no shortage of challengers — not to mention emulators —
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has founded Xiaomi Technology Co Ltd in 2010‚ which he believes that high-quality technology does not necessary need to cost a fortune. The company has developed remarkable hardware‚ software and Internet services that are sold directly to customers to keep the price competitive and low. (Xiaomi‚ About Us) Since Xiaomi have been founded‚ the company has grown to become the third largest smartphone distributor in the world. (Bloomberg News‚ 30 Oct 2014) The article talks about how Xiaomi make their
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was not what XiaoMi has chosen as their core strategy. Surely‚ their phones and tablets are cheaper than Apple’s and Samsung’s but‚ by far‚ not the cheapest ones in the market. There are cheaper smartphones that flood China‚ however all of them have a major flow – poor quality. Essentially‚ those devices are reverse-engineered versions of Samsung models built from cheaper materials. By coming up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the
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Xiaomi 4p Product * Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British
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Xiaomi Phone – “No Design” Design “I admire giant companies like Huawei‚ Tencent‚ Sina and Alibaba‚ but I don’t want to create another Huawei‚ Tencent‚ Sina or Alibaba. My dream is to maintain my current company as a small one. (like a) small restaurant that people line up outside of to buy my products‚ and my friend will call me to reserve seats for them.” – Lei‚ a keynote address to the 2013 Global Mobile Internet Conference‚ Beijing. “How can I build a company in China that can last over
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China. As of April 2012‚ there are 1023.7 million mobile phone subscribers of which 250 million of them are smartphone users. In recent years‚ two market players have grown tremendously amidst the very saturated smartphone market. They are Apple and Xiaomi. This paper will compare and analyze both similar and different marketing strategies that have been undertaken by both companies to achieve the phenomenal success they have today in China. General Information Apple was founded very early in
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1. Executive Summary The report was conducted to analyze from marketing strategies perspective why Xiaomi has made such a big success in smart phone business since it was founded in 201‚ and to make some recommendations for its further success. The methods used in the report include external analysis (customer analysis‚ competitor analysis‚ market analysis and environmental analysis)‚ internal analysis (performance analysis and determinants of strategic options) and analysis of strategic outputs
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BUS3003 – Advertising and Promotion Management Group Project Xiaomi Advertising Campaign Executive Summary Campaign Topic Xiaomi Company Background Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010‚ Xiaomi has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. The “MI” in Xiaomi logo is short for Mobile Internet. But it also has other meanings‚
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MBA Assignment （Xiaomi model operation in South Africa） Class Name：International Trade Teacher：Bill Class：2013 IMBA Student：Jack (Zhao Hui)/ SY1305043 Zhao Jun/ SY13050334 Li Mengmeng/ SY13050461 Liu Kefei/SY13050398 Zang Yuting/ Cao Yingfei Date：2014 12 05 MBA Assignment （Xiaomi model operation in South Africa） 1 Xiaomi model operation in South Africa 3 1. Xiaomi Analysis 3 1.1 Company profile 3 1.2 International expansion 4 2. South Africa PEST Analysis and Cell
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Xiaomi Phone 2 Marketing Strategy 12/05/2012 By Kaijie Wang 1229200 Word counts: 1650 1 Contents Introduction ...................................................................................................................................... 3 Industry Analysis ............................................................................................................................... 3 Industry Overview .................................................................................
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