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    Mcdonald's in China

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    McDonald’s: Is China Lovin’ it? Executive Summary This case studies McDonald’s’ business model as it develops to achieve success in the Chinese market. Issues addressed included how to retain McDonald’s’ image of cultural Americana‚ yet adapt to satisfy pallets and appeal to patrons in Chinese culture. 1. What is the purpose of conducting an external environmental analysis? What are the general environmental forces that could influence or have influenced McDonald’s development in China? The

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    • The “new world” that Columbus boasted of to the Spanish monarchs in 1500 was neither an expanse of empty space nor a replica of European culture‚ tools‚ textiles‚ and religion‚ but a combination of Native‚ European‚ and African people living in complex relation to one another. »full text • The Native cultures Columbus found in the New World displayed a huge variety of languages‚ social customs‚ and creative expressions‚ with a common practice of oral literature without parallel east of the Atlantic

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    Brand: Arm & Hammer

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    brand to include deodorants‚ laundry detergents‚ cleaning supplies‚ and even toothpaste. An interesting history with many interesting uses in such an uninteresting little yellow box we are all familiar with‚ Arm & Hammer Baking Soda has become as Americana as apple pie and baseball. In fact‚ you probably can’t even name one other brand of baking soda‚ can you? The Little Yellow Box Though we are all familiar with the little yellow box in our refrigerators or in our mothers pantries many of us

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    Ghost Soldiers

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    Hampton Sides. Ghost Soldiers: The Forgotten Epic Story of World War II’s Most Dramatic Mission. New York. Doubleday. 2001 The Ghosts of Bataan Hampton Sides succeeded in representing the missing‚ forgotten‚ unheard‚ and often misinterpreted stories of some of World War II”s most dramatic missions. The goal of Ghost Soldiers was to bring together the scattered tales both horrific and heroic aspects of the conflict from a historically factual and unbiased point of view. The situation of the

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    Promotional Strategy Planning Marketing Communications Sony’s two primary objectives are to convince existing PS3 owners to purchase the PS4 and to gain the majority of the market share in Brazil and the United Kingdom. We have set a few communication objectives in order to achieve these goals. Our first communication objective is to educate 60% of the target market in the next 6 months about the new attributes that the PS4 will offer. It is important to educate the target market about the PS4’s

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    Machine Translation

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    ABSTRACT Most research in Machine translation is about having the computers completely bear the load of translating one human language into another. This paper looks at the machine translation problem afresh and observes that there is a need to share the load between man and machine‚ distinguish ‘reliable’ knowledge from the ‘heuristics’‚ provide a spectrum of outputs to serve different strata of people‚ and finally make use of existing resources instead of reinventing the wheel. This paper describes

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    American jazz vocalist Ella Fitzgerald was the “first lady” of singing‚ swing‚ bebop‚ and ballads. Her career spanned over sixty years‚ she sold millions of records‚ and won multiple Grammy awards. She known all over the world. Ella Fitzgerald greatly impacted the way jazz music is today through her use of scatting and her perfect voice. Ella Fitzgerald did not become the “first lady” of these things overnight. She had to go through hardships in order to get to that point. Ella Fitzgerald was born

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    The Fall of the Western Genre The "Myth of the West" has provided the film industry with plenty of material‚ and Western films have probably become the genre most characteristic of American films and television. From 1910 through the end of the 50’s‚ a quarter of all Hollywood films had been Westerns. When thinking of Westerns‚ names like John Wayne and movies like The Last of the Mohicans or High Noon come to mind. The Western enjoyed its highest popularity throughout the 40’s and 50’s. Then its

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    Wal-Mart Case

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    Wal-Mart Case Wal-World? Strategic Planning Individual Assignment Table of Contents Introduction .3 “Wal-Mart takes on the world” Case overview 4 1. International expansion as a critical part of Wal-Mart’s strategy 5 2. Success in Canada and Latin America and why not Europe? 5 3. How could the company ensure success in China and India? 6 4. Transferring Wal-Mart’s business practices and culture internationally 6 5. Can American success leverage International success? 6 6. Early

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    Practical 4 Determination Of Fruit Firmness Introduction The development of sensors to measure fruit internal quality variable is one of the challenges of post – harvest technology. Several variables can currently be measured‚ including sugar content‚ firmness and internal disorders. Fruit quality is related to both internal variables (firmness‚ sugar content‚ acid content and internal effect) and external variables (shape‚ size‚ external defects and damage). Increasing consumer demand for high

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